Marketing using social media is a great way to reach thousands of people you will likely never meet in person. Instagram is an often overlooked but very popular platform that can bring a boost to your business and showcase the beauty and creativity of your business. What is Instagram? Instagram is a social media platform that revolves around pictures first, … Read More
Wholesale: Common Terms and Definitions
Once you’ve established your business and have been actively selling at fairs, markets and shows, you will really start reaping the rewards of your hard work! There are few things more satisfying than watching your business grow, and knowing that the success of it settles squarely on your shoulders. As your business grows, new opportunities will present themselves; the ability … Read More
Growing Your Business: 5 Ways to Connect With Your Customer
Digital life is an incredible thing. With social media, Handcrafters are able to reach more customers than ever before. No matter whether you sell in person or online, one thing is very important: connecting with your customer. Take a look at five things you can do to connect with your customer and move those fabulous products! Be genuine. Customers can … Read More
Let’s Make a Coffee Bar!
If you’re like about 50% of the HSCG Staff, you need at least one cup of coffee per day to function! Did you know that not only can you get a little energy boost from this miraculous bean water, but you can also use it in your soapmaking endeavors? It’s true! Let’s talk about taking you and your customer’s love … Read More
How to Know if You’re Being Scammed
It seems like everyone is trying to make a quick buck these days. While many of us try to bring home the honest bacon, there are those who make their own, dishonest bacon by scamming innocent people. Today, we’re going to discuss some of the most common scams and how you can keep your business and personal finances safe. … Read More
How to (Politely) Speak to Mislabeling Handcrafters
Making handcrafted soap and cosmetics is a great way to let your creativity shine, but let’s face it-it’s a very time consuming, labor intensive process! One of the most crucial and sometimes difficult parts of selling your finished product to the public is labeling it accurately. Making sure to include all of the proper information, but before that, putting in … Read More
How to Handle Toxic Personalities in Business
As we all go through life and it’s many twists and turns, there is one thing that we will all encounter from time to time, and that is toxic personalities. A few caveats as we dive into this discussion-first, for the purposes of this article I will stick to dealing with these types of people in business. We all know, … Read More
5 Do’s and Don’ts of Labeling
You can have the most fantastic, most luxurious, most incredible product in the entire handcrafted soap and cosmetic industry, but if it’s labeled wrong it might as well be a lump of rock in a nice package. Labeling is crucial to ensuring both you and your customer’s safety and also maintaining the integrity of the handcrafted soap and cosmetic industry … Read More
Common Scents: Anise
Welcome to our series, Common Scents! Common Scents is a series of articles exploring the history of commonly used essential oils, and how they became popular in modern day soap and cosmetic crafting. Like just about every other scent, anise is one of those smells that you either love or desperately hate. If you’re not familiar with anise, think … Read More
How-To: Foot Scrubs
While we all dream of having magic slippers that we can click together to bring us to our favorite beach destination, walking the beach in bare feet to exfoliate them is just not always an option! Luckily, making your own foot and hand scrub is simple, and there are many options for customization. Different Types of Exfoliants Before you begin … Read More