Digital life is an incredible thing. With social media, Handcrafters are able to reach more customers than ever before. No matter whether you sell in person or online, one thing is very important: connecting with your customer. Take a look at five things you can do to connect with your customer and move those fabulous products! Be genuine. Customers can … Read More
How to Know if You’re Being Scammed
It seems like everyone is trying to make a quick buck these days. While many of us try to bring home the honest bacon, there are those who make their own, dishonest bacon by scamming innocent people. Today, we’re going to discuss some of the most common scams and how you can keep your business and personal finances safe. … Read More
How to Handle Toxic Personalities in Business
As we all go through life and it’s many twists and turns, there is one thing that we will all encounter from time to time, and that is toxic personalities. A few caveats as we dive into this discussion-first, for the purposes of this article I will stick to dealing with these types of people in business. We all know, … Read More
5 Things Your Local Handcrafter Wants You to Know About Their Products
We’d like to give a little love to the customers that make the handcrafted soap and cosmetic industry go round this week; without these customers, this industry would not exist, so thank you! If you are in the market for new and incredible bath and body products, you might have a few questions for your local Handcrafter, and we want … Read More
Growing Your Business: 6 Things to Look for When Choosing a Trade Association
When you talk to Handcrafters, you hear many positive things. Handcrafters love to help people feel beautiful, love to innovate when it comes to formulation, and especially love to educate others about their products. One thing that the majority of Handcrafters we’ve spoken to also voice is the loneliness of the industry. Because the art of making handcrafted soap and … Read More
Honesty in Marketing: Why Transparency is Important
Imagine walking into a store; let’s say it’s a grocery store. You’re doing your weekly grocery shopping, ready to pick up your weekly supplies. As you meander down the vitamin aisle, you stop; a bottle on the shelf reads “Drop 25 pounds in one week AND grow 4 inches taller!”. Now, most people will pass by this very confident weight … Read More
6 Ways to Secure Your Business and Peace of Mind
Everything is becoming digital. Many things are becoming more simple because of this electronic revolution; payments are becoming easier and more secure, advertising opportunities using platforms such as Facebook, Instagram and Twitter are limitless and mostly free. Your customer base isn’t limited to who comes to your brick and mortar location or your market booth; anyone can buy from you, … Read More
5 Ways To Be a Boss, and Maintain Your Well-Being
Being an entrepreneur is a difficult, but rewarding path. When you own and run your own business, you have almost complete control over your schedule, and how your time is managed. Furthermore, many handcrafters have their working space right in their own home, which can make “going to work” more convenient. While you are working hard perfecting your recipes, narrowing … Read More
Building Your Empire: The Basics of Starting a Handcrafted Business
We probably don’t have to tell you this, but Handcrafters are a very unique group of people! When you speak to someone who makes handcrafted soap and/or cosmetics, you are talking to a creative mind that is a blend between science, art and a desire to make products that genuinely make the consumer feel good. While some Handcrafters achieve a … Read More
How To Represent Your Brand: Naming Your Products
There are so many moving parts when it comes to launching a business, it’s difficult to know where to start! One of the considerations you will have to face is the naming of your products. Whether you choose elaborate or simple terms, naming your product line gives you great creative influence over how your customer perceives what you have to … Read More