Saying that the “holiday season is upon us” might be music to consumer’s ears (think sales, discounts and BOGO galore), but to small businesses and large businesses alike, it can be a bit ominous. Now more than ever, consumers are driven to merchants who they perceive as sharing the same beliefs and values as they do, which can translate into … Read More
Protecting Your Business: All About Trademarks
Starting a new business venture is an exciting life decision that comes with many considerations; one of these considerations is the choosing of your business name! Soap and cosmetic businesses are popping up at a fast pace, and this means more names and trademarks are being registered each day. A trademark is defined as a symbol, term or terms that … Read More
Logos: The Do’s and Don’ts of Representing Your Brand
As consumers, we are constantly faced with multiple companies selling the same product. From cereal to clothing to automobiles, we are faced with colorful designs and characters; but what is it that makes a product easily recognizable? You got it-the logo. A logo tells a consumer which brand they are buying and in some cases, might mean the difference between … Read More
Handcrafted Soap & Cosmetic Packaging (Part 2)-Tips for Packaging Your Cosmetics
Welcome to the second part of our two-part series on Handcrafted Soap and Cosmetic Packaging! In this article, we will be discussing some of the different packaging opportunities available to those who make lotions, butters and scrubs. Just like with soap, there are many different options when it comes to packaging your cosmetics. Tubes, jars, bottles; the options for customization … Read More
How to Sell an Experience – Secrets to Superior Customer Service
Think back on a time where you had really fantastic customer service. Now, think back on a time where you had a negative customer service experience; what do you notice? Most likely, when you thought about the positive experience, you felt happy; when you thought about the negative experience, you likely felt sad, embarrassed or angry. Every customer is an … Read More
The Complete How-to on Hiring Employees
The Complete How-to on hiring and keeping good employees. So, your business is off the ground running and you are getting to that point where you are asking that very tough question: “Am I ready to hire my first employee?” For the sake of this article, we will discuss the logistics and practice of hiring your first employee. However, you … Read More
Why I Love Instagram for You!
I’ve tried my hand at all the social media options that are out there and it’s safe to say I am in love with Instagram. Being a visual person and short on attention span lends the photo-based platform to fit me perfectly, but I am here to tell you why I think it’s perfect for you too! Handmade soaps and … Read More
Facebook Marketing
Marketing on Facebook is easy in the sense that it’s free (we’ll talk paid ads later) and you can do it as soon as you’ve created your page, but getting results is a bit more difficult. I want to highlight a few things that I think are relevant and intentional when it comes to self-promotion on Facebook. Branding Consistency … Read More
Creating a Facebook Page for Your Business
So you have decided to start your own business, you’ve spent long hours choosing the perfect name, you’ve decided on the coolest logo and your business cards just arrived in the mail yesterday. You’re ready to hit the local craft shows, peddle your products to all the trendiest local boutiques and have told everyone you know (even the last person … Read More
The Ultimate Guide to UPC Codes for Handcrafters
Happy post-holidays everyone! I hope that you all enjoyed a marvelous holiday season with your loved ones! Today I will be bringing forth some info on something that we’ve been getting a lot of questions about recently… UPC codes!! I’ll admit that it may not sound like the most exciting topic in the world, but these little suckers will … Read More