Conference not enough for you? Add on one of our four half day seminars the day before the conference starts. This year, we’re covering social media, branding, product photography, and a hands-on soapmaking class. We think you’ll learn plenty at conference, but these seminars offer an additional learning opportunity, particularly useful if you don’t have access to local classes or … Read More
Just (whole)sale it!
So you’ve set up your online shingle and your soaps are flying off the shelves. Or you’re up every Wednesday at 4am slinging fancy facial creams from your booth at the local market. Maybe you have a raving group of fans who search you out from Renegade to the local high school show. Your branding is tight and your COGS … Read More
Pumpkin Season Waits For no Man
Pumpkin-inspired food, drinks, and decor have hit the store. In fact, it’s easy to stumble over just about any pumpkin-inspired thing you can think of aside, perhaps, from the actual squash (which aren’t quite in season yet for many of us). And the all-things-pumpkin craze can only signal one thing: the inevitable build up to the Q4 holiday craze and … Read More
If You Start Me Up, I’ll Never Stop
That’s what we’re hoping, at least. Do you make the most bodacious bath bombs? Perhaps you’ve perfected a body butter? Or maybe your soap swirls are ready for prime time. If you’ve been thinking about moving beyond a cosmetic-crafting hobby into a business, we have a little something to help start you up. Introducing the Business Start-Up Toolkit, accessible from … Read More
Quick Tips: How to Make it Big
The handcrafted soap and cosmetic industry is one talented bunch and the collective wisdom from the scores of intrepid entrepreneurs and budding business owners is truly astounding. However, it’s easy to miss out on that business savvy when you’re just getting started and aren’t part of any industry groups, pages, or forums. And that’s where the Guild comes in. We … Read More
2014 Conference Recap: Day 3
Miss out on this year’s Handcrafted Soap and Cosmetic Guild conference? Aside from sharing social media coverage and announcing winners, more winners, news, news, and more news, we’ve given you an ever so brief glimpse of what happened before the conference and over the first two days. Today, we’re wrapping up conference coverage with a peek at the final day … Read More
2014 Conference Recap: Day 2
This week continues our summary of what happened during the 17th annual Handcrafted Soap and Cosmetic Guild conference, held this year at the Loews Ventana Canyon in Tucson, Arizona. Catch recaps of day 0 here and day 1 here. Today, we cover Day 2 of the conference. A full day of conference demands a hearty breakfast, so that’s exactly where … Read More
2014 Conference Recap: Day 1
Today, we continue our summary of the 2014 Annual Handcrafted Soap and Cosmetic Conference, held May 20-22 at the Loews Ventana Canyon in Tucson, Arizona. Tuesday marked the official start of the 2014 Annual Conference in Tucson, Arizona. We welcomed last minute and late night travelers at an early morning registration and served breakfast for everybody out on the terrace … Read More
2014 Conference Recap: Day 0 (Pre-Conference)
Were you at #soapconf14? Wanted to go but didn’t snag a ticket in time? The industry has done a great job of capturing what happened, but if you’ve missed any of their posts, we’ll be recapping each day’s activities right here. Today, we cover Day 0, also known as “technically the day before the conference officially starts”. Why Day 0, … Read More
Round ’em up, Social Media Pardners!
Did you attend this year’s HSCG conference in Tucson? You may have caught some of the media coverage (including a live spot on KOLD and coverage in the Arizona Daily Star), but, as usual, attendees were hard at work sharing live updates from conference. There’s no substitute for being at a conference, but get a feel for some of the … Read More