How To Represent Your Brand: Naming Your Products

Sara WagnerBusiness & FinanceLeave a Comment

There are so many moving parts when it comes to launching a business, it’s difficult to know where to start! One of the considerations you will have to face is the naming of your products. Whether you choose elaborate or simple terms, naming your product line gives you great creative influence over how your customer perceives what you have to … Read More

Understanding Preservatives

Sara WagnerTips, Tricks & TutorialsLeave a Comment

When making handcrafted soaps and cosmetics to sell, you of course hope that they will quickly fly off the shelves and be used up by your ravenous, amazing-product-loving customers! Sometimes, though, this is not the case; your products may need a little bit of a bump in their shelf life and anti-microbial defenses. When we hear the word “preservative”, there … Read More

How-To: Lip Balm

Sara WagnerTips, Tricks & TutorialsLeave a Comment

Lip balms are a quick and easy to make beauty product that can be the perfect stocking stuffer or addition to your product line.  Besides knowing you made this simple yet silky masterpiece, the best part is how completely inexpensive it actually is to make lip balm. The first two things you will need to do are: choose your ingredients … Read More

Common Scents: Peppermint

Sara WagnerTips, Tricks & TutorialsLeave a Comment

Welcome back to our series, Common Scents! Common Scents is a collection of articles exploring the history of commonly used essential oils, and how they became so popular in modern day soap and cosmetic crafting. This week, we’ll talk about peppermint! Peppermint is one of the most recognizable scents in existence. Its strong, refreshing scent elicits thoughts of winter, chilly … Read More

Business Etiquette: The Holiday Edition

Sara WagnerBusiness & FinanceLeave a Comment

Saying that the “holiday season is upon us” might be music to consumer’s ears (think sales, discounts and BOGO galore), but to small businesses and large businesses alike, it can be a bit ominous. Now more than ever, consumers are driven to merchants who they perceive as sharing the same beliefs and values as they do, which can translate into … Read More

Legislation: Update on Advocacy Efforts

Sara WagnerIndustry Advocacy & NewsLeave a Comment

On April 20th, Senators Diane Feinstein (CA) and Susan Collins (ME) introduced S. 1014, The Personal Care Products Safety Act. The bill was drafted to update The Food, Drug and Cosmetic Act of 1938 and was intending to give the FDA more funding and oversight over the cosmetic industry. As many of you know, the HSCG has been involved in … Read More

A Beginner’s Guide to Vegan Products

Sara WagnerTips, Tricks & Tutorials1 Comment

The world is an ever-changing place, with ever-changing needs and constantly evolving beliefs. You may have noticed that vegan practices and products have enjoyed a boost in popularity; but do you know what constitutes a vegan product? A Vegan Story  Veganism is defined by the Vegan Society as a philosophy and way of living which seeks to exclude-as far as … Read More

Common Scents: Eucalyptus

Sara WagnerMembership & Benefits, Tips, Tricks & TutorialsLeave a Comment

Welcome to our  series, Common Scents. Common Scents is a collection of articles exploring the history of commonly used essential oils and how they became so popular in modern day soap and cosmetic crafting. In this edition of common scents, we will take a deeper look at a fan favorite: eucalyptus oil.  Much like many of the oils we will discuss, … Read More

Protecting Your Business: All About Trademarks

Sara WagnerBusiness & FinanceLeave a Comment

Starting a new business venture is an exciting life decision that comes with many considerations; one of these considerations is the choosing of your business name! Soap and cosmetic businesses are popping up at a fast pace, and this means more names and trademarks are being registered each day. A trademark is defined as a symbol, term or terms that … Read More