5 Ways to Shake Things Up and Get Motivated

Sara WagnerBusiness & FinanceLeave a Comment

You know that energy when you first start your business? You feel like you have enough motivation to conquer the world! It’s not uncommon for this energy to subside a little for some people. The busy nature of life and the fact that you’re playing about a thousand different roles in your business can be draining! In turn, sometimes it’s … Read More

Let’s Talk About Glitter!

Sara WagnerTips, Tricks & TutorialsLeave a Comment

There’s been a lot of noise lately about one of the craft world’s love-to-hate embellishments: glitter! When we say glitter, you’re no doubt thinking about the tiny, sparkling particles of magic that never seem to go away. You may even be thinking about the fact that glitter is made up of tiny little plastic pieces, and that might make you … Read More

Samples: To Give or Not to Give?

Sara WagnerBusiness & Finance2 Comments

Today’s consumer is an interesting creature. They don’t want a product to be expensive, but scoff at products that are cheaply made. They expect coupons, deals and discounts on everything; even if you are already offering it at the lowest price possible. Coupons, deals and discounts can cost you quite a bit if you don’t plan carefully, and so can … Read More

2018 Trends: Let’s Talk Inspiration!

Sara WagnerTips, Tricks & Tutorials1 Comment

We’re only a few weeks into 2018, but the search for inspiration is never ending! As we look back at 2017, it’s hard not to remember the trends and fads that defined the year. Rose gold everything, contouring, fidget spinners, and rainbow colored foods abound. What will 2018 bring? Now, we don’t claim to have a crystal ball here in … Read More

Growing the Customer Experience

Sara WagnerBusiness & FinanceLeave a Comment

There are few things that customers appreciate more than a genuine, meaningful interaction with those they purchase goods from; especially if they are buying products from someone they know has taken the care to make each item by hand! As we start the new year, our resolutions range from healthier eating, to opening that shiny brick and mortar location, to … Read More

How to Keep Cool During the Holiday Season

Sara WagnerBusiness & FinanceLeave a Comment

The holidays are a magical, maniacal time of year when halls are decked, everything smells like cinnamon, and people trample fellow shoppers for the chance to save $15 on a television. So festive! As a retailer, the holidays can be especially stressful. Juggling inventory, dealing with set up and breakdown at shows all while handling your own holiday plans is … Read More

7 Candle Facts to Light Your Fire

Sara WagnerTips, Tricks & Tutorials1 Comment

Ah, wintertime. Here in Upstate New York, the weather change is marked by the sound of studded snow tires, the feel of fluffy jackets, and the smell of spices. One thing that we can agree keeps us cozy all year long is the benevolent glow of a well-made candle…but do you know the history behind this old flame? There is … Read More

Atlanta 2018: Meet Your Keynote Power Trio

Sara WagnerHSCG Annual ConferenceLeave a Comment

Like it or not, 2017 is almost over; and time certainly does fly! It seems like we were in Vegas just yesterday getting ready to host the Annual Conference. As the page turns on 2017, we are looking ahead to the awesomeness that 2018 has in store-and that means the 2018 Annual Conference in Atlanta, Georgia. The 2018 Annual Conference … Read More