Let’s start by stating the obvious: we have a very talented community of makers!
When people aren’t in the soap business, they see a bar of soap as a bar of soap; many don’t realize that it takes heaping amounts of creativity to really make a bar stand out. Whether that creativity comes in the form of packaging, design or fragrance blending, it takes imagination to set yourself apart from the crowd.
When we updated our branding recently, we decided it was time to give our popular Why Handcrafted Soap? brochure, an update too. If you’re not familiar with it, the WHS brochure is an educational tool that makers can use to educate their customers on the differences between handcrafted and commercial soap, and the benefit of buying handcrafted.
As part of the redesign project, we wanted to feature soap from our Certified Makers to highlight the unique personalities in the industry; we got so many submissions!
Over the coming months, we’ll be publishing a series of posts highlighting the Certified Makers who were chosen to be featured in the Why Handcrafted Soap brochure – we know that their designs and stories will inspire you!
HSCG Rebrand: Flowing With the Industry
At the beginning of the year, we announced that we were in the process of giving our branding an update; new colors, new design for our logos, and soon, a beautiful new website!
Rebrand brainstorming began in 2020 with the goal of evolving our branding to capture the unique qualities of our industry. New colors were chosen to honor the sense of self-appreciation and care that the bath and body products bring and to embrace the natural qualities of our industry; Muted Black, Sea Salt, Light Gray, Dark Taupe and Light Taupe. We wanted modern and bold, but also simple and clean.
Ah, That New Brochure Smell
Redesigning the brochure was fairly easy work, considering the absolute abundance of beautiful photos we received! In this print run of the brochure, we’ve featured the following makers:
-Jennifer Hofmann
-Zipora Sayag
-Sandy Palisch
-Jo Haslauer
-Jessica Eveleigh
-Zehra Kapasi
-Alexis Abruscato
-Carly Gavlak
We’re so grateful to everyone that submitted images for consideration! If you love the soaps featured in the brochure as much as we do, keep an eye out here on our blog and on social media for special feature articles, showcasing these fantastic makers!
How to Get Your Copies
Getting ahold of the Why Handcrafted Soap Brochure is easy; you can either print your own copies, or order a professionally printed bundle.
Print Your Own
To print your own copies, log in at www.soapguild.org and click on the gold Member Area dropdown button in the upper right side of the page. Then, select Why Handcrafted Soap? brochure, and you’ll be taken to the download page!
Purchase Copies
To purchase high quality printed copies of the brochure, head over to the HSCG Store! You can buy brochures in bundles of 25 at just $2 per bundle.
Use of the Why Handcrafted Soap brochure is a Member benefit, so if you haven’t signed up yet, click here to purchase your membership!