2015 Conference: Extra Learning

Executive DirectorHSCG Annual ConferenceLeave a Comment

Conference not enough for you? Add on one of our four half day seminars the day before the conference starts. This year, we’re covering social media, branding, product photography, and a hands-on soapmaking class.

We think you’ll learn plenty at conference, but these seminars offer an additional learning opportunity, particularly useful if you don’t have access to local classes or don’t usually get to take the time off for them. Each seminar takes place from 10am to 3pm on Friday, April 17, the day before conference starts and includes lunch. Don’t wait until the last moment to register – each seminar is capped at just 30 attendees to maximize the personal attention you’ll receive. Should you decide to arrive the night before these seminars, you’ll still be able to check in to the Westin at the special discounted conference attendee room rate. So, wondering what seminars are in store for you this year?

Catherine McGinnis, the guru behind www.Soaping101.com, is back with her wildly popular Cold Process Soapmaking Intensive Class. Learn all about soapmaking and dive into making your own batch. This is great preparation for the Basic Cold Process Certification exam.

Catherine McGinnis

Adam Grogin, Monster Productions owner and the hardworking man behind the camera at past conferences, is introducing Product Photography: Perfecting the Shot. Not only will he share the nitty-gritty of what you need, how to set up your studio and how to process your shots, you’ll get to practice with your own camera. Whether you’re sporting a smartphone or a fancy-schmancy DSLR, Adam will help you learn how to get a drool-worthy shot with experience born of years of exposure to the handcrafted cosmetic industry.

Adam Grogin

Lela Barker, empire-builder behind Lucky Break Consulting, is back with a seminar on Branding for Badasses. Learn why branding is the soul of your company and then let Lela guide you to your unique selling proposition, target audience, and figure out just what to say to be recognized for the badass company you are.

Lela Barker

Melissa Ward, managing parter at NewWard Development, is introducing The Social Media Sales Funnel. Social media should be more than a Bermuda triangle of time investment and a rabbit hole into cat videos. Social media marketing master Melissa will show you how to keep your brand on your customers’ minds and how to get your fans from your social media pages onto your website.

Melissa Ward

Whether you’re just starting out or looking to take your business to the next level, one of these seminars can help you out. Register today to make next year’s conference extra-intense. Your hardest choice just may be choosing one of the four!

P.S., early-early bird rates expire before trick or treating’s begun. Get thee to the registration page before October 31 to get the hottest deal on 2015’s conference!

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