Facebook Marketing

Business Focus, General, Resources0 Comments

Marketing on Facebook is easy in the sense that it’s free (we’ll talk paid ads later) and you can do it as soon as you’ve created your page, but getting results is a bit more difficult. I want to highlight a few things that I think are relevant and intentional when it comes to self-promotion on Facebook.   Branding Consistency … Read More

The What, Why, & Where of NAICS Codes

Business Focus1 Comment

As a small business owner, you’ve probably heard of NAICS codes before but may not know what they are, what they’re for, or how to find out which one is right for your business.  Here’s a quick overview of what you need to know!     // What is a NAICS code? // A NAICS (North American Industry Classification System) … Read More

Making CP Soap: A Step-by-Step Tutorial for Beginners

Tutorials0 Comments

If you’ve been bitten by the handcrafted soap love bug & are itching to learn how to make it yourself but have no idea where to start, then you are definitely in the right place! Click here to enter the HSCG’s How-To Library and access the basic step-by-step Cold Process soap tutorial!  (But be careful – soapmaking can be extremely therapeutic … Read More

5 Business Lessons to Learn From Taylor Swift

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  Whether you’re totally fed up with seeing her face and hearing her music everywhere, or are a diehard fan, you can’t deny that T.Swift is a marketing genius. You may not think that, as a professional entertainer, her tactics bear any relevance in your own life and business, but you’d be wrong. Being a big-time celebrity today doesn’t just … Read More

7 Tips for Writing Stellar Product Descriptions

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7 Tips For Writing Stellar Product Descriptions

When shopping online, the last thing that you want to see is a product description that tells you absolutely nothing about the item itself other than what you can plainly see in the picture.  I kid you not, I once saw a beautiful piece of pottery on Etsy that was super detailed with color and a mosaic-esque design with the description … Read More

Ladies & Gents: The How-To Is Here!

HSCG News0 Comments

Remember that time that we were bragging about putting together a fantastic collection of instructional videos and business-related toolkits for all of you lovely people??  If you’ve visited the HSCG website recently, you may have seen the new and magical How-To Library tab on our homepage!  Yes, it is finally here in all of it’s knowledgeable glory and we couldn’t … Read More

Behind the Scenes: Constructing HSCG’s How-To Library

HSCG News0 Comments

If you follow us here on the blog (or Facebook or Twitter, you faithful stalker, you) or were lucky enough to join us in Tucson earlier this year for our 17th annual conference, then you may remember hearing about a project we’ve been working on for the soap and cosmetic-making community. One super important part of the Guild’s mission is … Read More

Pumpkin Season Waits For no Man

Business Focus, For Members, Members' Topics0 Comments

Pumpkin-inspired food, drinks, and decor have hit the store. In fact, it’s easy to stumble over just about any pumpkin-inspired thing you can think of aside, perhaps, from the actual squash (which aren’t quite in season yet for many of us). And the all-things-pumpkin craze can only signal one thing: the inevitable build up to the Q4 holiday craze and … Read More

If You Start Me Up, I’ll Never Stop

Business Focus2 Comments

That’s what we’re hoping, at least. Do you make the most bodacious bath bombs? Perhaps you’ve perfected a body butter? Or maybe your soap swirls are ready for prime time. If you’ve been thinking about moving beyond a cosmetic-crafting hobby into a business, we have a little something to help start you up. Introducing the Business Start-Up Toolkit, accessible from … Read More

Quick Tips: How to Make it Big

Business Focus2 Comments

The handcrafted soap and cosmetic industry is one talented bunch and the collective wisdom from the scores of intrepid entrepreneurs and budding business owners is truly astounding. However, it’s easy to miss out on that business savvy when you’re just getting started and aren’t part of any industry groups, pages, or forums. And that’s where the Guild comes in. We … Read More