Facebook Marketing

Business Focus, General, Resources0 Comments

Marketing on Facebook is easy in the sense that it’s free (we’ll talk paid ads later) and you can do it as soon as you’ve created your page, but getting results is a bit more difficult. I want to highlight a few things that I think are relevant and intentional when it comes to self-promotion on Facebook.   Branding Consistency … Read More

HSCG Vendor Spotlight Feature: Rustic Escentuals

Spotlights0 Comments

Happy Friday Tracers! This week’s #HSCGVendorSpotlight goes to our lovely friends at Rustic Escentuals in Roebuck, South Carolina! Having started out in 1999 with founder and owner Amy Pascoe filling orders in the middle of her laundry room, it’s quite impressive that now Rustic Escentuals has grown into a widely popular specialty warehouse that acts as a “one-stop-shop” for the industry! … Read More

HSCG Vendor Spotlight Feature: Mad Oils, Inc.

Spotlights10 Comments

  Howdy Tracers!  It’s been decided that we’re going to start showcasing all of our lovely feature posts right here on Ye Olde Blogg so that we (and you) will be able to admire them for years to come! I know, we’re excited too. We are even more excited to say that this week’s #HSCGVendorSpotlight goes toooo….(*drum roll*) Mad Oils, … Read More

5 Business Lessons to Learn From Taylor Swift

Business Focus0 Comments

  Whether you’re totally fed up with seeing her face and hearing her music everywhere, or are a diehard fan, you can’t deny that T.Swift is a marketing genius. You may not think that, as a professional entertainer, her tactics bear any relevance in your own life and business, but you’d be wrong. Being a big-time celebrity today doesn’t just … Read More

Proudly Announcing: Cut to the Trace

HSCG News6 Comments

»We’re back!«  Bonjour everyone! I am happy to announce that the HSCG blog, now known as “Cut To The Trace”, is officially up and running (soapmakers, you can definitely appreciate our punny new name, right?) and I must say, we have missed you so!  You may have noticed that we look a bit different than before – We got a fancy … Read More

Stretch those Pinning-Tweeting-Selfie-Taking Muscles…it’s Conference Contest Time

2014 Annual Conference, Conference Adventures7 Comments

Are you joining us at the annual HSCG conference next week? Get ready for a boatload of awesome contests. We’ve already mentioned Soapers’ Showcase and raffle prizes. Today, we want to clue you into the social media contest. Guild conference attendees always enthusiastically share their experiences – why not reward you for doing so? There’s nothing better than sharing your … Read More

Soap Angel Investors

General, Spotlights4 Comments

Angel investors are a well-known concept in Silicon Valley, where their deep pockets help start up cash-strapped businesses. Have you ever heard, however, of the soap angel concept? Photo by Flickr member Paul Esson. Used under a Creative Commons License. Soapmakers are a generous bunch, as the Handcrafted Soap & Cosmetic Guild has witnessed many times over. This past week, … Read More