Proudly Announcing: Cut to the Trace

HSCG Introduces New Blog!»We’re back!«

 Bonjour everyone! I am happy to announce that the HSCG blog, now known as “Cut To The Trace”, is officially up and running (soapmakers, you can definitely appreciate our punny new name, right?) and I must say, we have missed you so!

 You may have noticed that we look a bit different than before – We got a fancy shmancy new makeover!  Don’t worry, all of our past posts are still available for your re-reading pleasure.  But more importantly, I am incredibly excited to finally be able to serve up some fantastic material for you on a regular basis again!

 While this post will be short & sweet, you can look forward to our next feature article later this week, so stay tuned & subscribe! You can receive our new posts right to your inbox!

What do you think of our new look?  What topics do you want to see covered first? Have you missed us too? Drop us a line in the comments below – We can’t wait to hear from you!

Sincerely happy to be back serving you,


Round ’em up, Social Media Pardners!

Did you attend this year’s HSCG conference in Tucson? You may have caught some of the media coverage (including a live spot on KOLD and coverage in the Arizona Daily Star), but, as usual, attendees were hard at work sharing live updates from conference.

There’s no substitute for being at a conference, but get a feel for some of the content and see the experience through attendee (and volunteer) eyes, with posts from the folks behind Tiki Bar Soap, Baby Duck Soap Company, Nature’s Garden (post 2), The Nova Studio, Avital’s Apiaries (post 2), Adventures in La-La Land (post 2, 3, 4, 5, 6, 7), Burly Stone Soap Company, Horsing Around Soap, SoapArt (post 2), Stephenson, and Empire Rose Soap Company.

Status updates were numerous, and punny. Highlighted here are just a few of the social media postings that came pouring in before, during, and after the conference:

Our best post winner, Denisse Canez, chimed in with:

And best picture winner Kristen Prinzing of Lotion Lady had this to say:

Getting so many new ideas here at the The Handcrafted Soap and Cosmetic Guild conference! Can’t wait to get home and start working on new products. Bath Bombs, liquid soap, natural perfumes, on and on. #soapconf14

bestpost photo 2014 - lotion lady

In addition to the #soapconf14 hash tag, something new we added to the mix this year was a tagboard to track posts across Twitter, Facebook, and Instagram. Peruse the tagboard here and keep clicking load more to live vicariously through attendees’ postings!

Pssst, if you’re planning on joining us for #soapconf15 in Indianapolis next April, the lowest registration rates expire at the end of the month (in, oh, say 5 days or so).

What was your favorite post? What did we miss and how do you plan to follow the action next year?


Stretch those Pinning-Tweeting-Selfie-Taking Muscles…it’s Conference Contest Time

Are you joining us at the annual HSCG conference next week? Get ready for a boatload of awesome contests. We’ve already mentioned Soapers’ Showcase and raffle prizes. Today, we want to clue you into the social media contest.


Guild conference attendees always enthusiastically share their experiences – why not reward you for doing so? There’s nothing better than sharing your insights and getting some real-time feedback from other attendees. Better yet, when you share online, you have a live, searchable log of key insights and funny moments to remember (because there are always shenanigans at conference).

Ready for the rules? They’re simple. Wherever you are sharing information online, tag it #soapconf14. You can post anywhere: Twitter, Facebook, Instagram, Vine, you name it. As long as we can find your #soapconf14 tag, you’re entered in the contest! The social media committee will collate and judge all entries, announcing 2 winners at the Annual Awards Dinner. The two best posts will score $75 gift certificates to the Guild store (usable for books, conference registration, professionally printed copies of the ‘Why Handcrafted Soap?’ brochure, certification exam fees, and of course, your annual renewal).


Let’s recap:

When: 10am, Monday May 19th through 5pm Thursday, May 22nd aka from the start of the half-day sessions through the last session prior to the Awards Dinner

How: tag posts and pictures with #soapconf14

Who: every conference attendee is eligible, member or not!

Why: claim social media victory and a $75 prize plus the love or eternal scorn of your fellow soap and cosmetic makers

This year, as we move towards going paperless and more of us have smartphones, tablets, laptops, phablets (and lablets and who knows what other technological contraptions), engaging online should be easier than ever. When you tag your posts with #soapconf14, not only can you find them more easily, every attendee (and everyone who can’t be with us in Tucson) can follow along (or just get really confused when they’re not around to share in the session jokes!).

Remember, you can share pictures and status updates. Check out last year’s winners and some of our favorite updates for inspiration and get your tweeting, Facebooking, picture-taking thumbs ready!

Are you ready for Tucson? We will see some of you in less than a week!!