Creating a Facebook Page for Your Business

Facebook-Graphic

So you have decided to start your own business, you’ve spent long hours choosing the perfect name, you’ve decided on the coolest logo and your business cards just arrived in the mail yesterday. You’re ready to hit the local craft shows, peddle your products to all the trendiest local boutiques and have told everyone you know (even the last person who commented to you in line at the grocery store) about your products. All done right? Not so fast, your largest and cheapest marketing tool has yet to be established. That’s right, Facebook! You need to start your own business page to begin telling your followers why your product should be their next purchase. Now, we’ve all had that friend who is all to eager to fill up your feed with their latest foray into yet another pyramid scheme and we’ve all been torn on whether or not we can afford to subsequently block said friend. Here’s how to not become the next friend to get the ‘Block All Post from This User’ treatment.

Creating your own business page separate from your personal Facebook page is what you are going to do and here’s how.

You already have a Facebook account and if you don’t, you will need to change that first (everyone from high school won’t speculate on your whereabouts and possible death anymore, yay!) It’s easy:

  • Head on over to Facebook.com and fill out the form fields on the right of the page to create your account.
  • Now that you have your personal account set-up, login and click the deltoid at the top right of the page. (see photo)

facebook-blog1

Select “Create Page” and follow the next steps choose “Local Business or Place” and enter as much information about your business as you can. The more you let Facebook and subsequently your pages followers know the better off you are.

Once you’ve completed these few simple steps your work really begins.

  • Write a great description for your business, fill in all the fields you can.
  • Add a great cover photo and make your profile photo your shiny new logo and start filling up your wall.
  • Connect your web store, link your businesses Facebook page with all your businesses other forms of social media(sorry but it’s all free and it’s basically a must have these days).

Your products and business are important to you so really spend some time getting your page really well set and it will pay off big time when you formally petition all your friends to like your new page! There are some things to really pay attention to when filling in your businesses information on Facebook, because nothing is more frustrating than incorrect information on a business page, so ensure that it’s there and it’s correct:

  • Phone # & Email Address
  • Store link (your website)
  • Business hours (when you want calls)
  • Company Bio (make it unique and interesting)
  • Link All Personal Social Media Outlets (Seriously!! People like me check)

Now that you have this amazing new Facebook page for your business, send us a message and let us know we should now be following you!! Do the same thing when you join Instagram(@thesoapguild) and Twitter(@TheSoapGuild) too!!

Happy Facebooking handcrafters and if you haven’t done it yet, follow us on Facebook, Instagram, Twitter, Pinterest and our blog cuttothetrace.com.

Be on the look out for the follow up posts on “Optimizing your Facebook Page” and subsequent social media themed tutorials.

Calling all Recruits

As a non-profit trade association, the HSCG is run largely by volunteers and we have some awesome, hardworking volunteers! Several of our standing committees are looking for a few more volunteers to help bring our goals to fruition. Whether you have an hour a month or several hours a day, we’d be happy to put you to work. Read on for what each of the committees are looking for and email admin@soapguild.org to get involved.

 


Photo credit: xenia from morguefile.com
 

Public Relations Committee

Got a penchant for public relations? The PR Committee wants YOU! We need individuals who will:

–        sniff out publicity leads for our members to promote

–        make the HSCG known to the general public. We’re looking to be mentioned in several major publications this year.

–        have contacts and the persistence necessary to get media coverage of the 2014 conference!

If this description has your name written all over it, contact us today!

 


Photo credit: Karpati Gabor from morguefile.com

Social Media Committee

Calling all pinterest mavens, vine fanatics, twittering fools, blogging pros, and facebook fiends. HSCG is the place to be – we need your help spreading the word online. The Social Media Committee engages the membership and the industry and we’re ramping up our presence online this year. We’re looking for bloggers (both one-time and ongoing) and members passionate about interacting with our online community on Facebook and LinkedIn. If you’re looking for a safe, fun place to test and grow your social media skills, you’ve come to the right place. Help make the HSCG bigger and better; get social with us!

 


Photo credit: tomboy from morguefile.com

 

Membership Committee

We’re seeking a few task-oriented volunteers to assist with the 2013-2014 goals, including recruiting additional members (both Professional and Vendor) by creating a reward-based membership drive. The Membership Committee will also be responsible for creating membership registration packets, submitting exciting news and information to the Social Media Committee and increasing our member retention stats.


Photo credit: earl53 from morguefile.com

 

Programs & Services Committee

We need YOU! We are looking for volunteers for the 2013-2014 fiscal year. We will be looking to bring new programs, services, rewards to our members, i.e UPS, Office Depot. Do you have some ideas? Some suggestions? Some time to help? We already know you are creative and talented!

 


Photo credit: JulesInKY from morguefile.com

 

Learning Library Committee

The Learning Library Committee is a brand, spanking new special committee kicked off this year. This Committee will be setting up the structure and parameters of an online learning library. Once this structure is in place, the Committee will work towards filling the library with helpful and instructive articles and videos.

 

Photo credit: taliesin from morguefile.com

 

Certification Committee

Proctored testing was developed in order to make it possible for HSCG members who cannot travel to the Annual Conference to still become HSCG Certified Soapmakers. By utilizing a proctor to oversee the examination, a member can take a Soapmaker Certification Examination anywhere in the world. Every HSCG member can take advantage of the HSCG Soapmaker Certification Program.

Proctor: a person appointed to keep watch over students at examinations.

Are you a certified soapmaker? Would you be willing to act as a proctor for a soapmaker in your area? Become a volunteer proctor location for the Handcrafted Soap and Cosmetic Guild.

 

Thanks for making HSCG the strongest organization we can be. Long live handcrafted soap and cosmetics!!

Ready, aim, TWEET!

Social media mavens and aspiring soaparazzi, get your cameras and typing fingers ready. The conference is always atwitter (pun unintentional, but we’re totally running with it) with great information. We want to reward you for sharing some of it and are running a social media contest at the upcoming Handcrafted Soap & Cosmetic Guild conference in Raleigh to do just that.

Prizes will be awarded for both best post (blog or tweet) and best conference photo.

winning soapconf12 picture

The rules, you ask? Simple:

–        Everyone who attends the conference is eligible for entry.

–        Tag your entries with #soapconf13

–        Competition runs from start of conference through the last speaker:

  • If you’re taking a half-day seminar, this means Thursday, May 16th 10am (at the start of the seminars) through Sunday, May 19th at 5pm
  • For everyone else, the competition runs Friday, May 17th 8:15am (at the official welcome and orientation) through Sunday, May 19th at 5pm

–        Competition closes Sunday, May 19th at 5pm with the conclusion of the last sessions

winning soapconf12 tweet

Winners will be announced and awarded a $75 gift certificate at the Annual Awards Dinner Sunday evening. Check out some of last year’s blog posts covering the HSCG conference and let your creativity roll.

May the best post and picture win!