Why I Love Instagram for You!

Instagram Love

Why I Love Instagram for You!

I’ve tried my hand at all the social media options that are out there and it’s safe to say I am in love with Instagram. Being a visual person and short on attention span lends the photo-based platform to fit me perfectly, but I am here to tell you why I think it’s perfect for you too!

Handmade soaps and cosmetics is something that appeals to a large and ever growing audience concerned with environmental impact, responsible sourcing and little to no chemical intervention. The creation process is also something that has visual appeal and is generally an interesting thing for people who don’t know what goes into the creation of handmade products.

You already know how cool your creation process is, so how does that translate to Instagram? Instagram allows you the opportunity to show your consumer base where the ingredients are coming from, who’s making them, and what actually goes into the final product! Allowing consumers to peek behind the curtain and meet the makers a bit is something people are interested in now, everyone is concerned about transparency and honesty and if you’re making something by hand people care!

Instagram followers don’t check your feed to make a purchase, so why are they there and how can you use that to your advantage?

  • Intrigue: If someone’s curiosity has been peaked by your product line they will check out your IG. You should have captivating product shots with descriptions similar to what would go on a label, but also describe the scent(if any) or what some of the ingredients are. (remember to not make any claims though)


  • Health: Perhaps someone has sensitive skin or is just sensitive to what they put or use on their bodies. Your IG account gives you the opportunity to illustrate your ingredients and discuss each one giving your consumers a better understanding of not only your products but what sets you apart from your mass produced counterparts.


  • All Access Pass: Your consumers are people you’re connecting with face-to-face at farmers markets and various vendor sites, so keep that relationship engaged on your most visual platform. Give them some of those behind the scenes looks at what makes you, you!

People are not on instagram to make a purchase but don’t let the opportunity of an impulse purchase slip through your shopping cart!! Your page should have a link in the description to your website or at least your online store to browse and buy!

Utilize hashtags unique to your industry and if you’re an HSCG member please always remember to use #HSCGMaker in your posts so that we can easily find them and share them with the community.

Get creative with your shots and post things relative to your business and watch your followers grow!!

Getting started on Instagram: https://help.instagram.com/454502981253053/?ref=hc_fnav

Instagram for Business: https://business.instagram.com/

How to Use Instagram from CheatSheet.com: http://www.cheatsheet.com/technology/how-to-use-instagram.html/?a=viewall

Creating a Facebook Page for Your Business


So you have decided to start your own business, you’ve spent long hours choosing the perfect name, you’ve decided on the coolest logo and your business cards just arrived in the mail yesterday. You’re ready to hit the local craft shows, peddle your products to all the trendiest local boutiques and have told everyone you know (even the last person who commented to you in line at the grocery store) about your products. All done right? Not so fast, your largest and cheapest marketing tool has yet to be established. That’s right, Facebook! You need to start your own business page to begin telling your followers why your product should be their next purchase. Now, we’ve all had that friend who is all to eager to fill up your feed with their latest foray into yet another pyramid scheme and we’ve all been torn on whether or not we can afford to subsequently block said friend. Here’s how to not become the next friend to get the ‘Block All Post from This User’ treatment.

Creating your own business page separate from your personal Facebook page is what you are going to do and here’s how.

You already have a Facebook account and if you don’t, you will need to change that first (everyone from high school won’t speculate on your whereabouts and possible death anymore, yay!) It’s easy:

  • Head on over to Facebook.com and fill out the form fields on the right of the page to create your account.
  • Now that you have your personal account set-up, login and click the deltoid at the top right of the page. (see photo)


Select “Create Page” and follow the next steps choose “Local Business or Place” and enter as much information about your business as you can. The more you let Facebook and subsequently your pages followers know the better off you are.

Once you’ve completed these few simple steps your work really begins.

  • Write a great description for your business, fill in all the fields you can.
  • Add a great cover photo and make your profile photo your shiny new logo and start filling up your wall.
  • Connect your web store, link your businesses Facebook page with all your businesses other forms of social media(sorry but it’s all free and it’s basically a must have these days).

Your products and business are important to you so really spend some time getting your page really well set and it will pay off big time when you formally petition all your friends to like your new page! There are some things to really pay attention to when filling in your businesses information on Facebook, because nothing is more frustrating than incorrect information on a business page, so ensure that it’s there and it’s correct:

  • Phone # & Email Address
  • Store link (your website)
  • Business hours (when you want calls)
  • Company Bio (make it unique and interesting)
  • Link All Personal Social Media Outlets (Seriously!! People like me check)

Now that you have this amazing new Facebook page for your business, send us a message and let us know we should now be following you!! Do the same thing when you join Instagram(@thesoapguild) and Twitter(@TheSoapGuild) too!!

Happy Facebooking handcrafters and if you haven’t done it yet, follow us on Facebook, Instagram, Twitter, Pinterest and our blog cuttothetrace.com.

Be on the look out for the follow up posts on “Optimizing your Facebook Page” and subsequent social media themed tutorials.

Calling all Recruits

As a non-profit trade association, the HSCG is run largely by volunteers and we have some awesome, hardworking volunteers! Several of our standing committees are looking for a few more volunteers to help bring our goals to fruition. Whether you have an hour a month or several hours a day, we’d be happy to put you to work. Read on for what each of the committees are looking for and email admin@soapguild.org to get involved.


Photo credit: xenia from morguefile.com

Public Relations Committee

Got a penchant for public relations? The PR Committee wants YOU! We need individuals who will:

–        sniff out publicity leads for our members to promote

–        make the HSCG known to the general public. We’re looking to be mentioned in several major publications this year.

–        have contacts and the persistence necessary to get media coverage of the 2014 conference!

If this description has your name written all over it, contact us today!


Photo credit: Karpati Gabor from morguefile.com

Social Media Committee

Calling all pinterest mavens, vine fanatics, twittering fools, blogging pros, and facebook fiends. HSCG is the place to be – we need your help spreading the word online. The Social Media Committee engages the membership and the industry and we’re ramping up our presence online this year. We’re looking for bloggers (both one-time and ongoing) and members passionate about interacting with our online community on Facebook and LinkedIn. If you’re looking for a safe, fun place to test and grow your social media skills, you’ve come to the right place. Help make the HSCG bigger and better; get social with us!


Photo credit: tomboy from morguefile.com


Membership Committee

We’re seeking a few task-oriented volunteers to assist with the 2013-2014 goals, including recruiting additional members (both Professional and Vendor) by creating a reward-based membership drive. The Membership Committee will also be responsible for creating membership registration packets, submitting exciting news and information to the Social Media Committee and increasing our member retention stats.

Photo credit: earl53 from morguefile.com


Programs & Services Committee

We need YOU! We are looking for volunteers for the 2013-2014 fiscal year. We will be looking to bring new programs, services, rewards to our members, i.e UPS, Office Depot. Do you have some ideas? Some suggestions? Some time to help? We already know you are creative and talented!


Photo credit: JulesInKY from morguefile.com


Learning Library Committee

The Learning Library Committee is a brand, spanking new special committee kicked off this year. This Committee will be setting up the structure and parameters of an online learning library. Once this structure is in place, the Committee will work towards filling the library with helpful and instructive articles and videos.


Photo credit: taliesin from morguefile.com


Certification Committee

Proctored testing was developed in order to make it possible for HSCG members who cannot travel to the Annual Conference to still become HSCG Certified Soapmakers. By utilizing a proctor to oversee the examination, a member can take a Soapmaker Certification Examination anywhere in the world. Every HSCG member can take advantage of the HSCG Soapmaker Certification Program.

Proctor: a person appointed to keep watch over students at examinations.

Are you a certified soapmaker? Would you be willing to act as a proctor for a soapmaker in your area? Become a volunteer proctor location for the Handcrafted Soap and Cosmetic Guild.


Thanks for making HSCG the strongest organization we can be. Long live handcrafted soap and cosmetics!!