Greener Life Diamond

HSCG Vendor Spotlight Essential Depot

GreenerLifeDIamondGreener Life Diamond

In anticipation of their exciting new announcement regarding The Greener Life Diamond™, we recently caught up with Derek Hodges President and CEO of Essential Depot, Inc. to ask a few questions about the conceptualization and need for The Greener Life Diamond.

Q. How did you come up with the Greener Life Diamond concept?

A. It was a long process of looking at many options and certification programs, towards the end of this process we were fitting HAZMAT diamonds on our trucks and the idea hit me!

Q. What kind of positive impact do you see coming from the Greener Life Diamond implementation?

A. Consumers are more ready than ever to buy products from companies that value kindness and social responsibility. The Greener Life Diamond™ allows them to assess, compare, and make informed choices in the marketplace. Consumers will reward companies that make the ethical decision to lower their impact in the four quadrants of the diamond, with the ultimate result of improvement in the four areas of environmental concern.

If we get the press we are hoping for both here and in Europe, we expect it to advance consumer awareness and the Greener Life cause and help differentiate ours and our customers products in all sales channels. Find more here: white paper.


carbon footprint, animal friendly, eco-friendly, fair trade

“Deforestation, much of it to clear land for palm oil plantations, has destroyed more than 80 percent of the orangutan’s habitat over the last 20 years. The past decade has seen the wild population cut in half and these animals may very well go extinct in the next decade. (Source: GreenerLifeDiamond.pdf)


Q. How does an individual or business learn more about Greener Life Diamond™ and become qualified to utilize it within their own product labeling?

A. We will be releasing an extensive “greener life diamond labeling tools and resources” for this at the HSCG Conference in Tampa, FL – May 18-21.

Q. We understand that Essential Depot is holding a workshop May 16-17 in Sebring, FL for customers and suppliers to learn more about Greener Life Diamond™, can you tell us more about that event.

A. At the Greener Life Diamond Workshop we will present the final White Paper, for customers, suppliers and other key industry professionals, the workshop will fully brief them on all aspects of the Greener Life Diamond™ RED initiative. Videos of this event will subsequently be available to all at If you feel you would like to attend the Greener Life Diamond™ Workshop email and we will do our best to accommodate you.


Be on the lookout for more releases from the Essential Depot Inc. regarding this new concept. For more information on the Green Life Diamond find the first white paper on the Essential Depots site here

The What, Why, & Where of NAICS Codes

NAICS Codes 101

As a small business owner, you’ve probably heard of NAICS codes before but may not know what they are, what they’re for, or how to find out which one is right for your business.  Here’s a quick overview of what you need to know!



// What is a NAICS code? //

A NAICS (North American Industry Classification System) code is a 6-digit code system that is used by business and government agencies (like the U.S. Census Bureau) for statistical purposes, and to classify business establishments into 20 industries depending on their economic activity in the United States. Essentially, it helps them to collect, record, and report economic data.

This system isn’t only used in the U.S., but in Canada and Mexico as well. In 1977 the NAICS replaced the Standard Industrial Classification (SIC) system, and is updated every 5 years in order to accommodate changes in business and industry classifications.



// Why do I need one for my business? // 

Some agencies at the state and federal level will require businesses to have a NAICS code for contracting and tax purposes, however there is no centralized database available to check which organizations or agencies actually do.  Another reason to know your NAICS code, is that some state governments will offer tax incentives to businesses from certain NAICS industries.

Let’s say you need to register for a sales tax permit in your state. Most likely, you’ll be required to supply it on the paperwork.  The gist of it is, it’s better to know it and not need it instead of being stuck without it!



// What do the numbers mean that make up the code? //

Each number in the code represents an indicator for different levels of classification.  For all of you soapmakers out there, we’re going to use the NAICS code for soap manufacturers, 325611, as our example to show you how the numbers break down!

>     32 –  The first 2 numbers are what indicate the “economic sector”. In this case, 32 (or any code starting with 31-33) indicates a “Manufacturing” sector.

>     325 – The third number of the code is what indicates what’s called the “industry subsector”. In this specific code, the 5 narrows it down to a “Chemical Manufacturing” subsector. (And yes, this is the subsector even though the soap that you make is a natural product due to the fact that lye, a chemical, is used in the saponification process.)

>     3256 – The fourth number is what refers to the “Industry Group”, again specifying even further. In this example, the 6 refers to “Soap, Cleaning Compound, & Toilet Preparation Manufacturing”.

>     32561 – The fifth number indicates the “Industry” itself. Here the 1 shows that it’s the “Soap & Cleaning Compound Manufacturing” industry.

>     325611 –  The sixth and final number will specify an industry that is specific to the U.S., Canada, or Mexico. For this specific code, the 1 is specific to the “Soap & Other Detergent Manufacturing” in the U.S.



// What if I qualify for more than one code? //

It’s actually a pretty likely chance that your business could qualify for more than one NAICS code, especially being a craft business!

Sticking to our soapmaker example, there are obviously a ton of different ways one could run their business. Some only sell online while others have a brick-and-mortar location. Some only sell at craft fairs or farmers markets. Some do everything! And yes, that means that some people will need to use different codes than others.

Being a handcrafter and depending on what type of form it is that you’re filling out and who it’s for, you may also need to know your “Retail Trade” NAICS code instead of a “Manufacturing” one like we used in the example above. These codes would start with a “44” or “45” to indicate the “Retail Trade” sector, instead of a “32” like before.

Codes in this sector aren’t product-specific like the “Manufacturing” NAICS code was.  Normally, the agencies (outside of the Census Bureau) don’t necessarily care what the product is that you’re making. (Unless it’s food meant for immediate consumption.) They only care about when/where you actively do your selling, and that’s what will usually determine which NAICS code you should use.

Let’s say you have a Private Label business (Private Label = When you purchase product wholesale from a handcrafter and then sell it retail under your own company’s label). Obviously, you wouldn’t fall under the “Manufacturing” sector type because you’re not making your own product. You would be included under the “Retail Trade” sector.

Some other specific examples would be if you ONLY sell online, ONLY at a craft fair, or some other direct-selling establishment. You would also need a “Retail Trade” NAICS code because you’re not conducting your business in the same space as you’re manufacturing product.

If you are someone who has their own storefront or studio where you both make AND sell your products, then 9 times out of 10 you’ll only have to worry about the NAICS code for the “Manufacturing” sector.



// Where can I get my NAICS code? //

If the codes listed at the end of this post don’t apply to your business, then you can find your NAICS code by visiting the US Census Bureau’s website, and entering in a keyword for what your business does. **Always use the search box with the most recent year. If nothing comes up for any of your keywords under that one, THEN try going to the next one down.**

If you find that that doesn’t work well for you, you could also use the NAICS Code Drill Down Table where it allows you to start by selecting the industry out of the list that is most relevant to your business, and then going from there.

If you’re short on time and don’t feel like looking anything up online, you can also give the Census Bureau’s call center a quick ring at (800)923-8282 and someone there could help you figure out which one would be best for you! (I spoke to a gentleman there earlier today – he was super nice and very helpful!)



// NAICS codes that may be relevant to you //

>     325611 – Bar Soap Manufacturing

>     325620 – Bath & Body Product Manufacturing (lotions, bath salts, scrubs, etc…)

>     339999 – Candle Manufacturing

>     454111 – “Electronic Shopping”; For those who only sell product electronically/online.

>     454390 – “Other Direct Selling Establishments”; For those who only sell at a temporary set-up. (Craft show tables, farmer’s market booths, street vendor trucks/wagons).

>     Click Here if you know what your business’s old SIC code was and need to convert it into the NAICS version.

>     Click Here if you need a list of industry options to choose which would fit your business best.



I know, it’s a lot of information! So please Please PLEASE drop a comment below if you have any questions & I’ll help you as best that I can! If there’s anything that I missed that you think should be included, leave a comment about that too!

Happy coding 😉                  







HSCG Vendor Spotlight Feature: Rustic Escentuals


Happy Friday Tracers! This week’s #HSCGVendorSpotlight goes to our lovely friends at Rustic Escentuals in Roebuck, South Carolina!

Having started out in 1999 with founder and owner Amy Pascoe filling orders in the middle of her laundry room, it’s quite impressive that now Rustic Escentuals has grown into a widely popular specialty warehouse that acts as a “one-stop-shop” for the industry!

Such a great color selection!

Such a great color selection!

Not only do they offer wholesale candle, soap, and cosmetic supplies, they also have equipment, packaging, learning resources and a book collective to help handcrafters improve their skills!   They pride themselves on offering high quality products at affordable prices, and strive to help business owners and hobbyists alike succeed!  And we of course can’t forget to mention their crazy-huge selection of fragrance oils – Whether you’re looking for a hunky-man scent, a fresh smell to copy the spring breezes, or a drool-worthy scent that brings you flashes of walking into a warm bakery on a cold day, you’ll be sure to find it under the search-by-category feature on their website!


Rustic Escentuals has always been a huge supporter of the HSCG since day one, and we couldn’t be more thankful to have them as a part of our community!

What’s your favorite RE product that you just can’t live without? Post in the comments below and be sure to follow them on Facebook!