Pumpkin Season Waits For no Man

Pumpkin-inspired food, drinks, and decor have hit the store. In fact, it’s easy to stumble over just about any pumpkin-inspired thing you can think of aside, perhaps, from the actual squash (which aren’t quite in season yet for many of us). And the all-things-pumpkin craze can only signal one thing: the inevitable build up to the Q4 holiday craze and gift season.

Duaflex: Pumpkin Patch

For many of us, this is without a doubt the busiest time of year, the time when many of us move from the red into the black, while developing toned cores from repeated sessions of packing and lifting soap and frantically attempting to avoid paper cuts from handling copious amounts of shipping material. As a business owner, are you well-stocked for the holiday season? Have you already secured wholesale accounts for the season?

If you could use a little help getting the word about your company name out there, we have the toolkit for you. Announcing the Public Relations Toolkit, a guide to helping your product and company get noticed by both the public and the media, so that you are well positioned for the next holiday surge! Just for members, this toolkit contains a guide to the basics, loads of tips and tricks, templates, and links to other resources for members.


On to the goodies! When you log in, you’ll find:

–        Basic info on types of media coverage and how to approach each one

–        What you need and how to assemble a press kit

–        How to interview like a rock star to put your business in the best possible light

–        What it takes to get your products featured in media outlets

–        What you have to nail for PR success

–        Members of HSCG’s beauty blogger program ready to feature your goodies

–        Easily customizable press release templates for a variety of business-related announcements

–        Where to share your PR successes for feature in HSCG’s Members in the Media page

–        How to get your products in the HSCG galleries

–        How to get your store, farmers market, or craft show listed on the HSCG site

–        How to have your company listing show up on the HSCG site

Still breathing? Yep, it’s a lot of goodies, but the good news is that Public Relations is a journey, so you don’t have to execute all of these things at once….unless you’re down with that, in which case, bombs away! For the rest of us humans: just take baby steps, young grasshopper. It’s never too late to work your PR. (And pssst….if you are just getting started, we’ve also released a business start-up toolkit with all the basics. Read all about our Business Start-Up Toolkit here on the blog and find it on the website here.)

Whether you are a professional, vendor, or private label member, this toolkit is available for you in the Members section of the website. Find it by navigating to members –> Public Relations Toolkit and logging in. And don’t let next holiday season catch you by surprise.

What else do you wish you knew about PR?

Calling all Recruits

As a non-profit trade association, the HSCG is run largely by volunteers and we have some awesome, hardworking volunteers! Several of our standing committees are looking for a few more volunteers to help bring our goals to fruition. Whether you have an hour a month or several hours a day, we’d be happy to put you to work. Read on for what each of the committees are looking for and email admin@soapguild.org to get involved.


Photo credit: xenia from morguefile.com

Public Relations Committee

Got a penchant for public relations? The PR Committee wants YOU! We need individuals who will:

–        sniff out publicity leads for our members to promote

–        make the HSCG known to the general public. We’re looking to be mentioned in several major publications this year.

–        have contacts and the persistence necessary to get media coverage of the 2014 conference!

If this description has your name written all over it, contact us today!


Photo credit: Karpati Gabor from morguefile.com

Social Media Committee

Calling all pinterest mavens, vine fanatics, twittering fools, blogging pros, and facebook fiends. HSCG is the place to be – we need your help spreading the word online. The Social Media Committee engages the membership and the industry and we’re ramping up our presence online this year. We’re looking for bloggers (both one-time and ongoing) and members passionate about interacting with our online community on Facebook and LinkedIn. If you’re looking for a safe, fun place to test and grow your social media skills, you’ve come to the right place. Help make the HSCG bigger and better; get social with us!


Photo credit: tomboy from morguefile.com


Membership Committee

We’re seeking a few task-oriented volunteers to assist with the 2013-2014 goals, including recruiting additional members (both Professional and Vendor) by creating a reward-based membership drive. The Membership Committee will also be responsible for creating membership registration packets, submitting exciting news and information to the Social Media Committee and increasing our member retention stats.

Photo credit: earl53 from morguefile.com


Programs & Services Committee

We need YOU! We are looking for volunteers for the 2013-2014 fiscal year. We will be looking to bring new programs, services, rewards to our members, i.e UPS, Office Depot. Do you have some ideas? Some suggestions? Some time to help? We already know you are creative and talented!


Photo credit: JulesInKY from morguefile.com


Learning Library Committee

The Learning Library Committee is a brand, spanking new special committee kicked off this year. This Committee will be setting up the structure and parameters of an online learning library. Once this structure is in place, the Committee will work towards filling the library with helpful and instructive articles and videos.


Photo credit: taliesin from morguefile.com


Certification Committee

Proctored testing was developed in order to make it possible for HSCG members who cannot travel to the Annual Conference to still become HSCG Certified Soapmakers. By utilizing a proctor to oversee the examination, a member can take a Soapmaker Certification Examination anywhere in the world. Every HSCG member can take advantage of the HSCG Soapmaker Certification Program.

Proctor: a person appointed to keep watch over students at examinations.

Are you a certified soapmaker? Would you be willing to act as a proctor for a soapmaker in your area? Become a volunteer proctor location for the Handcrafted Soap and Cosmetic Guild.


Thanks for making HSCG the strongest organization we can be. Long live handcrafted soap and cosmetics!!