Facebook Marketing

Business Focus, General, Resources0 Comments

Marketing on Facebook is easy in the sense that it’s free (we’ll talk paid ads later) and you can do it as soon as you’ve created your page, but getting results is a bit more difficult. I want to highlight a few things that I think are relevant and intentional when it comes to self-promotion on Facebook.   Branding Consistency … Read More

HSCG Vendor Spotlight Feature: Rustic Escentuals

Spotlights0 Comments

Happy Friday Tracers! This week’s #HSCGVendorSpotlight goes to our lovely friends at Rustic Escentuals in Roebuck, South Carolina! Having started out in 1999 with founder and owner Amy Pascoe filling orders in the middle of her laundry room, it’s quite impressive that now Rustic Escentuals has grown into a widely popular specialty warehouse that acts as a “one-stop-shop” for the industry! … Read More

HSCG Vendor Spotlight Feature: Mission Peak Soap & Supplies

Spotlights2 Comments

Happy Friday peeps – you made it through another week! And yes, it’s that time of the week again – We’re excited to let you know that this week’s #HSCGVendorSpotlight is going to Mission Peak Soap & Supplies! How beautiful are those castille soaps in the background image? (They let me in on the fact that they made them with … Read More

HSCG Vendor Spotlight Feature: Mad Oils, Inc.

Spotlights10 Comments

  Howdy Tracers!  It’s been decided that we’re going to start showcasing all of our lovely feature posts right here on Ye Olde Blogg so that we (and you) will be able to admire them for years to come! I know, we’re excited too. We are even more excited to say that this week’s #HSCGVendorSpotlight goes toooo….(*drum roll*) Mad Oils, … Read More

HSCG at CSW 2014

General, Soapmaking0 Comments

Recently, the Handcrafted Soap & Cosmetic Guild was lucky enough to send Guild President Feleciai Favroth and Executive Director Leigh O’Donnell out to the 2014 Central Soapers Workshop, held this year in Overland Park, Kansas. The brainchild of Kenna Cote (speaking this year at #soapconf14!!), this fast-growing gathering was designed especially for soapmakers in the central United States who may … Read More

Soap Angel Investors

General, Spotlights4 Comments

Angel investors are a well-known concept in Silicon Valley, where their deep pockets help start up cash-strapped businesses. Have you ever heard, however, of the soap angel concept? Photo by Flickr member Paul Esson. Used under a Creative Commons License. Soapmakers are a generous bunch, as the Handcrafted Soap & Cosmetic Guild has witnessed many times over. This past week, … Read More

Last Call, Early Birds: Party Like It’s 2013

2013 Annual Conference0 Comments

How many professional development seminars do you go to where participants are turning cartwheels in the aisles while networking in a fun, energy-filled evening? How many conferences have you attended with festivities capping off each day of classes? We are incredibly fortunate to run just such a conference and will have sponsored evening festivities every night of this year’s HSMG … Read More

Invest in Yourself

2013 Annual Conference0 Comments

If you’re a soapmaker looking to invest in yourself and your business, you need to attend the 16th annual HSMG conference in Raleigh,NC, May 17-19. Why? We think member Janey Davies of Scrubology Soap, sums it up nicely: “This group is the best! The annual conferences are packed full of practical information, enabling us to be the best soapmakers we … Read More