Creating a Facebook Page for Your Business


So you have decided to start your own business, you’ve spent long hours choosing the perfect name, you’ve decided on the coolest logo and your business cards just arrived in the mail yesterday. You’re ready to hit the local craft shows, peddle your products to all the trendiest local boutiques and have told everyone you know (even the last person who commented to you in line at the grocery store) about your products. All done right? Not so fast, your largest and cheapest marketing tool has yet to be established. That’s right, Facebook! You need to start your own business page to begin telling your followers why your product should be their next purchase. Now, we’ve all had that friend who is all to eager to fill up your feed with their latest foray into yet another pyramid scheme and we’ve all been torn on whether or not we can afford to subsequently block said friend. Here’s how to not become the next friend to get the ‘Block All Post from This User’ treatment.

Creating your own business page separate from your personal Facebook page is what you are going to do and here’s how.

You already have a Facebook account and if you don’t, you will need to change that first (everyone from high school won’t speculate on your whereabouts and possible death anymore, yay!) It’s easy:

  • Head on over to and fill out the form fields on the right of the page to create your account.
  • Now that you have your personal account set-up, login and click the deltoid at the top right of the page. (see photo)


Select “Create Page” and follow the next steps choose “Local Business or Place” and enter as much information about your business as you can. The more you let Facebook and subsequently your pages followers know the better off you are.

Once you’ve completed these few simple steps your work really begins.

  • Write a great description for your business, fill in all the fields you can.
  • Add a great cover photo and make your profile photo your shiny new logo and start filling up your wall.
  • Connect your web store, link your businesses Facebook page with all your businesses other forms of social media(sorry but it’s all free and it’s basically a must have these days).

Your products and business are important to you so really spend some time getting your page really well set and it will pay off big time when you formally petition all your friends to like your new page! There are some things to really pay attention to when filling in your businesses information on Facebook, because nothing is more frustrating than incorrect information on a business page, so ensure that it’s there and it’s correct:

  • Phone # & Email Address
  • Store link (your website)
  • Business hours (when you want calls)
  • Company Bio (make it unique and interesting)
  • Link All Personal Social Media Outlets (Seriously!! People like me check)

Now that you have this amazing new Facebook page for your business, send us a message and let us know we should now be following you!! Do the same thing when you join Instagram(@thesoapguild) and Twitter(@TheSoapGuild) too!!

Happy Facebooking handcrafters and if you haven’t done it yet, follow us on Facebook, Instagram, Twitter, Pinterest and our blog

Be on the look out for the follow up posts on “Optimizing your Facebook Page” and subsequent social media themed tutorials.

HSCG Vendor Spotlight Feature: Rustic Escentuals


Happy Friday Tracers! This week’s #HSCGVendorSpotlight goes to our lovely friends at Rustic Escentuals in Roebuck, South Carolina!

Having started out in 1999 with founder and owner Amy Pascoe filling orders in the middle of her laundry room, it’s quite impressive that now Rustic Escentuals has grown into a widely popular specialty warehouse that acts as a “one-stop-shop” for the industry!

Such a great color selection!

Such a great color selection!

Not only do they offer wholesale candle, soap, and cosmetic supplies, they also have equipment, packaging, learning resources and a book collective to help handcrafters improve their skills!   They pride themselves on offering high quality products at affordable prices, and strive to help business owners and hobbyists alike succeed!  And we of course can’t forget to mention their crazy-huge selection of fragrance oils – Whether you’re looking for a hunky-man scent, a fresh smell to copy the spring breezes, or a drool-worthy scent that brings you flashes of walking into a warm bakery on a cold day, you’ll be sure to find it under the search-by-category feature on their website!


Rustic Escentuals has always been a huge supporter of the HSCG since day one, and we couldn’t be more thankful to have them as a part of our community!

What’s your favorite RE product that you just can’t live without? Post in the comments below and be sure to follow them on Facebook!

HSCG Vendor Spotlight Feature: Mission Peak Soap & Supplies


Happy Friday peeps – you made it through another week!

And yes, it’s that time of the week again – We’re excited to let you know that this week’s #HSCGVendorSpotlight is going to Mission Peak Soap & Supplies! How beautiful are those castille soaps in the background image? (They let me in on the fact that they made them with nettle and safflower-infused oils and I just love the color gradient.)

Located in Fremont, California, Mission Peak Soap is a small, family-owned business that specializes in supplying the industry with materials for handmade soaps, bath bombs, lotions, lip balms, and other creations!

One of the many things that we love about these guys, is that they are soapmakers themselves! They pride themselves on only stocking supplies that they have tested and used themselves! (Talk about ensuring good quality to your customers!)


Who knew Palm Stearic Acid could look so lovely?

You may know them by their signature product, SoapQuick. This organic dream is a handcrafted blend of high-quality vegetable oils that are pre-mixed in the proper proportions to make mild, long-lasting, and lathery bars of soap!

That’s right – the sweet, time-consuming agony of measuring and melting those hard oils batch-by-batch is no longer necessary.  They’ve already taken care of it for you! As they put it, “just scoop what you need out of the bucket, add your accents and custom superfats, and you’re done!”

I know, I could kiss them too.

The creamiest shea butter that you ever did see!

The creamiest shea butter that you ever did see!

These folks really understand the  industry, and prove it through fast shipping times to their customers and sourcing their oils locally as much as possible.  Having been members of the HSCG for over 8 years and counting, we are so happy to have them as a part of our community! Don’t forget to subscribe to their site to receive special offers!

Are you a Mission Peak Soap fan too? What products of theirs have you used? Comment below to show the love!