Marketing Your Business: The Instagram Edition

Business Focus0 Comments

Marketing using social media is a great way to reach thousands of people you will likely never meet in person. Instagram is an often overlooked but very popular platform that can bring a boost to your business and showcase the beauty and creativity of your business. What is Instagram? Instagram is a social media platform that revolves around pictures first, … Read More

Marketing Your Business: The Facebook Edition

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Love it or hate it, social media is one of the biggest platforms that small business owners have to advertise their business. Sites like Facebook, Instagram and Twitter provide a free way to get the word out about your business, and a relatable way to connect with your customers. In this article, we’ll explore how you can use Facebook as … Read More

Mind Your Manners: Social Media Etiquette for Your Business

General, Members' Topics, Resources2 Comments

  Social media; whether you love it or hate it on a personal level, its positive advertising potential is undeniable. A large majority of people, businesses, and organizations utilize at least one social media site; many take advantage of multiple platforms to get the most visibility. As with any advertising opportunity, one of the most important things to consider when … Read More

Why I Love Instagram for You!

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I’ve tried my hand at all the social media options that are out there and it’s safe to say I am in love with Instagram. Being a visual person and short on attention span lends the photo-based platform to fit me perfectly, but I am here to tell you why I think it’s perfect for you too! Handmade soaps and … Read More

Facebook Marketing

Business Focus, General, Resources0 Comments

Marketing on Facebook is easy in the sense that it’s free (we’ll talk paid ads later) and you can do it as soon as you’ve created your page, but getting results is a bit more difficult. I want to highlight a few things that I think are relevant and intentional when it comes to self-promotion on Facebook.   Branding Consistency … Read More

5 Business Lessons to Learn From Taylor Swift

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  Whether you’re totally fed up with seeing her face and hearing her music everywhere, or are a diehard fan, you can’t deny that T.Swift is a marketing genius. You may not think that, as a professional entertainer, her tactics bear any relevance in your own life and business, but you’d be wrong. Being a big-time celebrity today doesn’t just … Read More

7 Tips for Writing Stellar Product Descriptions

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7 Tips For Writing Stellar Product Descriptions

When shopping online, the last thing that you want to see is a product description that tells you absolutely nothing about the item itself other than what you can plainly see in the picture.  I kid you not, I once saw a beautiful piece of pottery on Etsy that was super detailed with color and a mosaic-esque design with the description … Read More

Now Bubbling Up: Brochures en Français

Business Focus, For Members, Members' Topics0 Comments

The Why Handcrafted Soap? brochure has long been a resource for members to use with English-speaking customers. The brochures are a wonderful introduction to handcrafted soap, explaining the differences between commercially prepared and handcrafted soaps and spotlighting the wide range of handcrafted soaps produced by our members. Today, we’re excited to announce the “Why Handcrafted Soap?” brochure is available in … Read More

Hot Off the Press: New Brochures!

For Members, Members' Topics3 Comments

If you have been living under a rock for the past few years, it’s time to break out you may not have heard of our ‘Why Handcrafted Soap?’ brochure. These wildly popular brochures explain just why consumers want to spoil themselves rotten with a bar of handcrafted soap. When HSMG members voted to welcome cosmetic makers with open arms and … Read More