What’s Up at the HSCG: March 2017

2017 has and will continue to be an exciting year for the Handcrafted Soap & Cosmetic Guild!

In early 2017, we were very excited to introduce a new, lower cost insurance option through Veracity Insurance Solutions. Even with a price point $100 less than the standard coverage option, this lower cost policy still covers handcrafted soap and cosmetic makers in a wide variety of situations, and has the flexibility to cover everyone from fledgling business to full grown empire.

Let’s not forget our new look! The HSCG has rebranded, with new sleek and modern logos and a fresh website. If you haven’t yet, check out www.soapguild.org; we think you’ll love the updated feel.

We also announced our first HSCG Advocacy Day, taking place in Washington DC in April. This is a great opportunity for approximately 50 handcrafted soap and cosmetic makers to discuss ongoing legislation with lawmakers, and offer their own insight into how it will affect handcrafted businesses.

As you can imagine, things are getting very busy at HSCG Headquarters in beautiful Saratoga Springs, New York; with our largest (and nearly sold out) Annual Conference just around the corner in Las Vegas and the excitement and extensive planning surrounding it, the decision was made to add an additional employee to our staff; please help us welcome Niki Cameron!

Niki grew up in a small town just north of Saratoga Springs. She loves to knit “anything and everything”, and can usually be found reading a Stephen King book (the Dark Tower is her favorite series). She has a passion for small business and customer service, and will be filling the roll of Member Services Representative. Niki will also be attending the Annual Conference in Las Vegas this year to assist Leigh and Sara with all the moving parts! Chances are, if you’ve called the office at any time in the past few weeks, you’ve already chatted with Niki a bit; she will be your go-to source for general membership, benefit, insurance and conference related questions. Welcome!

Speaking of the conference, this year is going to be the largest event that the HSCG has ever hosted! We are nearly sold out at 600 attendees, and they are in for three days of action packed networking and educational opportunities. This year, the Annual Conference will take place at the Tropicana Las Vegas, located right in the heart of the action in Las Vegas. The newly renovated space is absolutely gorgeous, with plenty of room for our incredible Exhibitors and famous Speaker Sessions.

Of course, we can’t talk about the conference without talking about the speakers! This year’s lineup has something for everyone; right out of the starting gate, attendees will be treated to an inspirational and motivation keynote speech from Bramble Berry’s Anne-Marie Faiola! She will teach attendees how to “Have the Best Day Ever, Every Day”. Then, attendees will have the option to attend a number of different sessions covering a variety of topics including formulation, label compliance and marketing. There is truly something for everyone at this event, no matter what stage of your handcrafting journey you are in!

If you haven’t registered for the Annual Conference yet, make sure to sign up as soon as you can; there are very few spots remaining, and we anticipate selling out soon! Visit https://www.soapguild.org/cart/conference.php/ to purchase your registration today.

We can’t wait to share more exciting HSCG news with you; 2017 is going to be a great year!

 

 

HSCG Member Spotlight: Master Certification Recipients

HSCG Master Certified Soapmakers

Are you exited? Because WE’RE excited! I must say that I do love the fresh smell of ambition in the morning…

For those who may not know, one of the many Member Benefits of the HSCG is the opportunity to partake in the Certification Program.

 Long story short,  there are  3 levels of certification: Basic, Advanced, and Master.  Each available in either the CP/HP -or- the MP category, and each a bit more difficult/involved than the last (and no, you can’t just skip ahead & start at the Master level. You are required to start at the bottom, and pass you way up!)

The Master Certification level is the third and final level of Certification that an HSCG Member can achieve.

Comprised of 4 separate parts & allowed up to 2 years to complete it, this test is not for the faint of heart, people.  Just think of it as the SAT’s of HSCG soapmaking certification.  The Master level was implemented in 2012 to further evaluate the knowledge & experience of the soapmaker, along with their ability to research & investigate new areas, & expand the awareness of the handcrafted soapmaking community.  

If you were able to join us in Indianapolis, IN this past April for the annual conference, then you had the pleasure of helping us congratulate the very first 2 HSCG members ever to be awarded the HSCG Master Certification: Anne-Marie Faiola of Bramble Berry Inc., & Jackie Thompson of Gaily Rebecca Soaps!

HSCG President Feleciai Favroth presents Anne-Marie Faiola with her Master Certification award at the 2015 HSCG Conference.

“Completing the master certification has brought me the confidence in knowing that Bramble Berry and I can complete even the most daunting of soap challenges. We also gained much applicable knowledge in regards to lye production and transparent/melt and pour soap production.” ~ A.M. Faiola 

Having started making soap when she was 16 years old, it’s no surprise that this evolved entrepreneur was one of the first to complete this process.  However even with so much experience & success, when asked if she learned anything new that she might not have otherwise known before deciding to take the Master Certification, Anne-Marie gladly shed some light:

          “…There were many things! To name a few: the history of lye production, the chemistry of melt and pour and what the components do, how cream soap differs from something like bath whip, as well as the production methods for these items that could be applied to house made items at Bramble Berry.”

HSCG President Feleciai Favroth presents Jackie Thompson with her Master Certification award at the 2015 HSCG Conference.

Jackie Thompson, most well known for her adventures & experiments with liquid soapmaking,  was also kind enough to answer a few post-certification questions for us!  When asked about the process as a whole & whether or not she would recommend it to another soapmaker member, her answer was resoundingly positive:

“Of course I would recommend and have recommended other soapmakers complete the Master Certification! If nothing else the Master Certification creates a feeling of accomplishment as well as the understanding there is still so much more to learn.  It also gives the soapmaker a chance to understand the avenue of expertise they are especially equipped to focus in their soapmaking journey…beneficial for the soapmaker as well as the soapmaking community.”

(To read the entire Q&A with these lovely ladies, click here!)

So what are YOUR thoughts? Are YOU an HSCG Certified Member? What do you feel that you got out of the Certification process? We want to know! Drop us a line in the comments below to share your Certification story!

2014 Conference Recap: Day 3

Miss out on this year’s Handcrafted Soap and Cosmetic Guild conference? Aside from sharing social media coverage and announcing winners, more winners, news, news, and more news, we’ve given you an ever so brief glimpse of what happened before the conference and over the first two days. Today, we’re wrapping up conference coverage with a peek at the final day of festivities in Tucson.

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One last time, we gathered outside, poolside, to nosh on breakfast goodies while checking out the local birds scoping out their morning gruel. Voting over, Soapers’ Showcase packed up and prepared a massive soap and toiletry donation for local shelter Sr. Jose Women’s Shelter, in Tucson, which provides services to homeless women, including showers, laundry facilities, meals, clothing and personal toiletries. What a thrill to see box upon box of gorgeous soaps, shampoos, and lotions waiting to be packed up and sent off to a much-needed purpose. Of course, knowing soapmakers, we had to get one last sniff in before the boxes were taped up.

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Stephenson Personal Care CEO Jamie Bentley shook the sleep out of our eyes with a knockout presentation on Why Being a Social Soapmaker is Important, sharing Stephenson’s journey to being a social soap supplier, lessons they’ve learned along the way, rules of engagement online, and just how having a social strategy can support your long term strategies.

After a quick break to snag hot coffee and tea, chat up vendors, and check winning raffle prize numbers, attendees chose between two sessions. Trademark attorney Dave Purdue presented Trademarks and Branding: Make your Mark, in which he covered the all-important trademark. Dave showed why establishing a trademark is crucial to building a brand, just how to do it, and presented case studies of branding campaigns.

Meanwhile, Shea Radiance CEO Funlayo Alabi taught attendees all about Making Sustainability a Key Part of Your Brand Story. Funlayo shared how Shea Radiance fostered long-term customer loyalty through sharing their ingredient stories and why educating your customer on the story behind the story is important to ensuring your company’s success.

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After a jam-packed morning, attendees had a break for lunch before heading into the final breakout sessions of the day, repeating a series of three classes twice for attendees.

Soapmaking maven Kerri Mixon, owner of Pallas Athene, A+ Soapmaking Studio, and more, was back to teach Comprehensive Color and Scent for Soap and Cosmetics, an exhaustive look at what colors and scents are and how to use them, including neat tips to disperse colors in water and how to construct a stovetop still for distilling hydrosols and essential oils.

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Bathhouse Soapery owner and exfoliation buff Charlene Simon was also back, this time showing off Exfoliants in Soap. Aside from demonstrating a multi-layer, multi-exfoliant soap, Charlene shared considerations when using exfoliants, tips and tricks to get the right scrub – and the right look. Attendees had a chance to assemble their own soap exfoliant variety pack, with soap samples that included exfoliants ranging from adzuki bean powder to quinoa.

Bath Alchemy Lab CEO Erica Pence had attendees dreaming up everything from mountain streams to galaxies in her session, Create Amazing Scenery in your Soaps. Designed for both cold process and melt and pour, Erica addressed not only how to translate designs into soap, and step by step instructions for a number of scenery soaps, but how to make them efficiently and profitably.

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In between sessions, we had one last chance to redeem raffle tickets, stock up on HSCG merchandise, and visit vendors. After the last session, we took a quick break before reconvening out on the Kiva Ballroom Patio for cocktails, mocktails, and one last round of networking before being whisked off the Annual Awards Dinner. Over dinner, longevity awards were given, certified soapmakers announced, Soapers’ Showcase and social media winners revealed, President’s volunteer of the year declared, and other prizes given. Conference videographer and photographer Adam Grogin had us all in stitches throughout dinner, courtesy of his candid shots, videos, and outtakes from the Learning Library filming sessions. Throughout dinner, attendees guessed at the location of the 2016 Annual Conference – revealed to be taking place in Tampa, Florida at the Saddlebrook Resort.

This year’s conference may be over, but we can’t wait to see you at the 2015 conference in Indianapolis (and don’t wait to register, we will sell out!)