Black Friday Magic

If the thought of Black Friday makes you shudder, we have just the deal for you this upcoming Black Friday (that would be Friday, November 23).

Buy More Stuff, Black Friday 2010

Photo by Flickr member Michael Holden. Used under a Creative Commons License.

For one day only (okay, 27 hours, to be precise), we’re running a few specials across the HSMG website.  You don’t have to get dressed to take advantage of these deals.  Heck, you don’t even have to leave the bed if you have a laptop within reach.

Have you signed up for the 2013 conference in Raleigh yet?  Sign up on Black Friday and receive a mystery gift along with our early-early bird pricing.  Attendees who come to the HSMG Conference say that it is “worth every penny”.  If you’re still saving up your pennies, you also still have time to sign up for the installment plan.

How’s your soapmaking library coming along?  Need a new apron or perhaps 2013 calendars to give to your customers?  Go shopping in the HSMG store on Black Friday and receive 25% off everything in the store AND a mystery gift.

Shop from the comfort of your home, save on some soapy stocking suffers, and score a few goodies for yourself while saving a few dollars.

Sounds like Black Friday magic to us!

Business Focus: Holiday Sales Opportunities

Many of the season’s craft shows take place the first weekend of December. If you have participated in any craft shows this month  you probably sold a lot of your inventory; however you may have some left over.  I know I did. Rather than hold on to left over holiday soaps, here is an outlet that I’ve found…

Bring your beautifully packaged holiday soaps to local crafts galleries or specialty stores. Ask them if they would like to carry your soap for the holiday. Handcrafted soap are always well-appreciated gifts! I brought a container of soap that I had left from a craft sale in to our town’s local craft gallery. I sold more than 4 dozen soaps to them the day after a local crafts show, at my wholesale price.My goal is to move the inventory as quickly as I can, and if retail outlets can sell quantities, I am happy to offer wholesale pricing.

The gallery arranged the assortment of soaps, which were available either in cello bags with gold ribbons or holiday organza, in one of their beautiful wild-crafted baskets. The end result was beautiful, making a great holiday display. As I passed by the gallery today, I looked at the basket, and they had already sold quite a few soaps. I find that it is very gratifying to know that others are appreciating my products. A much better solution than storing them for who knows how long. Remember to look for opportunities to sell your products this season. Happy holidays and happy selling!

Monique
Monique Hodgkinson is a member of the HSMG’s Social Media Committee. For over five years she successfully marketed her handcrafted soap at small regional and large wholesale shows across the country. When not making soap, Monique spends her time as a marketing consultant serving small and medium sized businesses.

Monique Hodgkinson is a member of the HSMG’s Social Media Committee. For over five years she successfully marketed her handcrafted soap at small regional and large wholesale shows across the country.When not making soap, Monique spends her time as a marketing consultant serving small and medium sized businesses.