Creating a Facebook Page for Your Business

Facebook-Graphic

So you have decided to start your own business, you’ve spent long hours choosing the perfect name, you’ve decided on the coolest logo and your business cards just arrived in the mail yesterday. You’re ready to hit the local craft shows, peddle your products to all the trendiest local boutiques and have told everyone you know (even the last person who commented to you in line at the grocery store) about your products. All done right? Not so fast, your largest and cheapest marketing tool has yet to be established. That’s right, Facebook! You need to start your own business page to begin telling your followers why your product should be their next purchase. Now, we’ve all had that friend who is all to eager to fill up your feed with their latest foray into yet another pyramid scheme and we’ve all been torn on whether or not we can afford to subsequently block said friend. Here’s how to not become the next friend to get the ‘Block All Post from This User’ treatment.

Creating your own business page separate from your personal Facebook page is what you are going to do and here’s how.

You already have a Facebook account and if you don’t, you will need to change that first (everyone from high school won’t speculate on your whereabouts and possible death anymore, yay!) It’s easy:

  • Head on over to Facebook.com and fill out the form fields on the right of the page to create your account.
  • Now that you have your personal account set-up, login and click the deltoid at the top right of the page. (see photo)

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Select “Create Page” and follow the next steps choose “Local Business or Place” and enter as much information about your business as you can. The more you let Facebook and subsequently your pages followers know the better off you are.

Once you’ve completed these few simple steps your work really begins.

  • Write a great description for your business, fill in all the fields you can.
  • Add a great cover photo and make your profile photo your shiny new logo and start filling up your wall.
  • Connect your web store, link your businesses Facebook page with all your businesses other forms of social media(sorry but it’s all free and it’s basically a must have these days).

Your products and business are important to you so really spend some time getting your page really well set and it will pay off big time when you formally petition all your friends to like your new page! There are some things to really pay attention to when filling in your businesses information on Facebook, because nothing is more frustrating than incorrect information on a business page, so ensure that it’s there and it’s correct:

  • Phone # & Email Address
  • Store link (your website)
  • Business hours (when you want calls)
  • Company Bio (make it unique and interesting)
  • Link All Personal Social Media Outlets (Seriously!! People like me check)

Now that you have this amazing new Facebook page for your business, send us a message and let us know we should now be following you!! Do the same thing when you join Instagram(@thesoapguild) and Twitter(@TheSoapGuild) too!!

Happy Facebooking handcrafters and if you haven’t done it yet, follow us on Facebook, Instagram, Twitter, Pinterest and our blog cuttothetrace.com.

Be on the look out for the follow up posts on “Optimizing your Facebook Page” and subsequent social media themed tutorials.

Greener Life Diamond

HSCG Vendor Spotlight Essential Depot

GreenerLifeDIamondGreener Life Diamond

In anticipation of their exciting new announcement regarding The Greener Life Diamond™, we recently caught up with Derek Hodges President and CEO of Essential Depot, Inc. to ask a few questions about the conceptualization and need for The Greener Life Diamond.

Q. How did you come up with the Greener Life Diamond concept?

A. It was a long process of looking at many options and certification programs, towards the end of this process we were fitting HAZMAT diamonds on our trucks and the idea hit me!

Q. What kind of positive impact do you see coming from the Greener Life Diamond implementation?

A. Consumers are more ready than ever to buy products from companies that value kindness and social responsibility. The Greener Life Diamond™ allows them to assess, compare, and make informed choices in the marketplace. Consumers will reward companies that make the ethical decision to lower their impact in the four quadrants of the diamond, with the ultimate result of improvement in the four areas of environmental concern.

If we get the press we are hoping for both here and in Europe, we expect it to advance consumer awareness and the Greener Life cause and help differentiate ours and our customers products in all sales channels. Find more here: white paper.

 

carbon footprint, animal friendly, eco-friendly, fair trade

“Deforestation, much of it to clear land for palm oil plantations, has destroyed more than 80 percent of the orangutan’s habitat over the last 20 years. The past decade has seen the wild population cut in half and these animals may very well go extinct in the next decade. (Source: GreenerLifeDiamond.pdf)

 

Q. How does an individual or business learn more about Greener Life Diamond™ and become qualified to utilize it within their own product labeling?

A. We will be releasing an extensive “greener life diamond labeling tools and resources” for this at the HSCG Conference in Tampa, FL – May 18-21.

Q. We understand that Essential Depot is holding a workshop May 16-17 in Sebring, FL for customers and suppliers to learn more about Greener Life Diamond™, can you tell us more about that event.

A. At the Greener Life Diamond Workshop we will present the final White Paper, for customers, suppliers and other key industry professionals, the workshop will fully brief them on all aspects of the Greener Life Diamond™ RED initiative. Videos of this event will subsequently be available to all at Fyi101.com. If you feel you would like to attend the Greener Life Diamond™ Workshop email susan@essentialdepot.com and we will do our best to accommodate you.

 

Be on the lookout for more releases from the Essential Depot Inc. regarding this new concept. For more information on the Green Life Diamond find the first white paper on the Essential Depots site here http://www.essentialdepot.com/GreenerLifeDiamond.pdf

Confirmed Speaker List

We hope you can join us at the 2009 Conference in Palm Springs, California on May 12-14 at The Miramonte Resort & Spa.  We have been able to put together an amazing list of speakers with cutting edge topics and demonstrations.  Here is the list so far!

Erin Brockovich – Keynote Speaker

Donna Maria Coles Johnson – “Become Your Own Media Outlet”

Jamila White – “Blog Your Way to More Web Sales”

Kelly Bloom – “Trademarking” & “Stars & Stripes Forever, CP Soap Design”

Kevin Dunn – “Temperature”

Lori Nova – “Color With Confidence – Taking the Mystery Out of Coloring Soap”

Susan Ryhanen – “Booth Design For Maximum Profits”

Linda Stevens – “Profit Margin Killers” & “Setting Up Shop”

more coming soon….

With many more to come, the 2009 Conference will be a great value for your business dollar, jamming tons of learning, networking and new ideas into a three day conference.  Whether you are coming for the very first time or you’re a regular attendee, you’ll leave the conference bursting with new ideas for your business.