Facebook Marketing

Business Focus, General, Resources0 Comments

Marketing on Facebook is easy in the sense that it’s free (we’ll talk paid ads later) and you can do it as soon as you’ve created your page, but getting results is a bit more difficult. I want to highlight a few things that I think are relevant and intentional when it comes to self-promotion on Facebook.   Branding Consistency … Read More

HSCG Vendor Spotlight Essential Depot

HSCG Vendor Spotlights, Industry News & Legislation, Resources, Spotlights0 Comments

Greener Life Diamond

Greener Life Diamond In anticipation of their exciting new announcement regarding The Greener Life Diamond™, we recently caught up with Derek Hodges President and CEO of Essential Depot, Inc. to ask a few questions about the conceptualization and need for The Greener Life Diamond. Q. How did you come up with the Greener Life Diamond concept? A. It was a … Read More

The What, Why, & Where of NAICS Codes

Business Focus1 Comment

As a small business owner, you’ve probably heard of NAICS codes before but may not know what they are, what they’re for, or how to find out which one is right for your business.  Here’s a quick overview of what you need to know!     // What is a NAICS code? // A NAICS (North American Industry Classification System) … Read More

Making CP Soap: A Step-by-Step Tutorial for Beginners

Tutorials0 Comments

If you’ve been bitten by the handcrafted soap love bug & are itching to learn how to make it yourself but have no idea where to start, then you are definitely in the right place! Click here to enter the HSCG’s How-To Library and access the basic step-by-step Cold Process soap tutorial!  (But be careful – soapmaking can be extremely therapeutic … Read More

Protect Your Ass(ets): Why your website needs Terms & Conditions

Business Focus0 Comments

Nowadays, more and more business owners are primarily conducting their business online.  In this digital age, why wouldn’t you?  It costs less than a brick and mortar storefront, it allows access to a larger customer base, and gives you the convenience of working from anywhere. What a lot of biz owners don’t realize though, is that there are actually certain … Read More

5 Business Lessons to Learn From Taylor Swift

Business Focus0 Comments

  Whether you’re totally fed up with seeing her face and hearing her music everywhere, or are a diehard fan, you can’t deny that T.Swift is a marketing genius. You may not think that, as a professional entertainer, her tactics bear any relevance in your own life and business, but you’d be wrong. Being a big-time celebrity today doesn’t just … Read More

7 Tips for Writing Stellar Product Descriptions

Business Focus0 Comments

7 Tips For Writing Stellar Product Descriptions

When shopping online, the last thing that you want to see is a product description that tells you absolutely nothing about the item itself other than what you can plainly see in the picture.  I kid you not, I once saw a beautiful piece of pottery on Etsy that was super detailed with color and a mosaic-esque design with the description … Read More

HSCG Member Spotlight: Master Certification Recipients

Spotlights0 Comments

Are you exited? Because WE’RE excited! I must say that I do love the fresh smell of ambition in the morning… For those who may not know, one of the many Member Benefits of the HSCG is the opportunity to partake in the Certification Program.  Long story short,  there are  3 levels of certification: Basic, Advanced, and Master.  Each available … Read More

Behind the Scenes: Constructing HSCG’s How-To Library

HSCG News0 Comments

If you follow us here on the blog (or Facebook or Twitter, you faithful stalker, you) or were lucky enough to join us in Tucson earlier this year for our 17th annual conference, then you may remember hearing about a project we’ve been working on for the soap and cosmetic-making community. One super important part of the Guild’s mission is … Read More

Have You Got The Merch?

General0 Comments

Did you know the Guild has a store? Yup, it’s not just at conferences where you can get your fix of HSCG goods. The HSCG online store carries general educational material as well as select HSCG-branded items. Order as much or as little as you like for one flat shipping rate (and pssst, you can get a 25% discount on … Read More