Pumpkin Season Waits For no Man

Pumpkin-inspired food, drinks, and decor have hit the store. In fact, it’s easy to stumble over just about any pumpkin-inspired thing you can think of aside, perhaps, from the actual squash (which aren’t quite in season yet for many of us). And the all-things-pumpkin craze can only signal one thing: the inevitable build up to the Q4 holiday craze and gift season.

Duaflex: Pumpkin Patch

For many of us, this is without a doubt the busiest time of year, the time when many of us move from the red into the black, while developing toned cores from repeated sessions of packing and lifting soap and frantically attempting to avoid paper cuts from handling copious amounts of shipping material. As a business owner, are you well-stocked for the holiday season? Have you already secured wholesale accounts for the season?

If you could use a little help getting the word about your company name out there, we have the toolkit for you. Announcing the Public Relations Toolkit, a guide to helping your product and company get noticed by both the public and the media, so that you are well positioned for the next holiday surge! Just for members, this toolkit contains a guide to the basics, loads of tips and tricks, templates, and links to other resources for members.

PR

On to the goodies! When you log in, you’ll find:

–        Basic info on types of media coverage and how to approach each one

–        What you need and how to assemble a press kit

–        How to interview like a rock star to put your business in the best possible light

–        What it takes to get your products featured in media outlets

–        What you have to nail for PR success

–        Members of HSCG’s beauty blogger program ready to feature your goodies

–        Easily customizable press release templates for a variety of business-related announcements

–        Where to share your PR successes for feature in HSCG’s Members in the Media page

–        How to get your products in the HSCG galleries

–        How to get your store, farmers market, or craft show listed on the HSCG site

–        How to have your company listing show up on the HSCG site

Still breathing? Yep, it’s a lot of goodies, but the good news is that Public Relations is a journey, so you don’t have to execute all of these things at once….unless you’re down with that, in which case, bombs away! For the rest of us humans: just take baby steps, young grasshopper. It’s never too late to work your PR. (And pssst….if you are just getting started, we’ve also released a business start-up toolkit with all the basics. Read all about our Business Start-Up Toolkit here on the blog and find it on the website here.)

Whether you are a professional, vendor, or private label member, this toolkit is available for you in the Members section of the website. Find it by navigating to members –> Public Relations Toolkit and logging in. And don’t let next holiday season catch you by surprise.

What else do you wish you knew about PR?

Hew to the Dues News

Hear ye, hear ye, new dues are coming!

The new HSCG Board of Directors held their annual strategy meeting this June, specifically approving a 2014-2015 budget which includes new benefits, programs, and services for our membership, as well as provisions for hiring new employees to maintain customer service for our fast-growing membership. (And trust us, if you could see the current state of our inboxes and voicemail, you’ll appreciate the fact that we’re bringing on new help.) We’re psyched to bring you new features and new help at headquarters. In order to do so, we are raising dues (for the first time since 2009, holler!).

Megaphon

Rising prices are never fun, so we are extending a special offer. Renew or join today and take advantage of the current, lower rates. That’s right, instead of silently phasing this in, we’re announcing it here and giving you another two weeks to take advantage of the old pricing. Once we reach September 15, these rates will disappear like Cindarella’s coach at midnight; no ifs, ands, or buts, so don’t delay (and for the love of time zones, plan ahead, west coasters – headquarters is operating on Eastern Daylight Savings Time right now!).

Take a look below at the rates coming September 15:

Member Type Dues Insurance Total
Associate $100 N/A $100
Professional, insurance waived $140 N/A $140
Professional, with insurance $140 $380 $520
Professional, Canadian $140 $400 $540
Professional, International $140 N/A $140

Pondering membership but confused about what type of membership you should have? Check out the types of membership here, and a handy-dandy benefits chart here. And don’t forget, membership gets you a juicy discount to our annual conference, coming up in Indianapolis in 2015!

If you’re thinking about joining, do it today at the lower rates. We can’t wait to bring you juicy new benefits and a few new faces in the office.

Now Bubbling Up: Brochures en Français

The Why Handcrafted Soap? brochure has long been a resource for members to use with English-speaking customers. The brochures are a wonderful introduction to handcrafted soap, explaining the differences between commercially prepared and handcrafted soaps and spotlighting the wide range of handcrafted soaps produced by our members. Today, we’re excited to announce the “Why Handcrafted Soap?” brochure is available in French as “Le Savon Artisanal”. At long last, members with French-speaking customers can take advantage of this beloved HSCG publication.

_Flashmob Bubbles @ Grand Place Bruxelles-4027

Members can download both the “Why Handcrafted Soap?” and “Le Savon Artisanal” brochures from the Members section of the website by logging in and navigating to Marketing Tools> Handcrafted Soap Brochure. You can also choose to have the Guild print them in full color for you, by ordering through the Guild store.

Thank you to Guild member Helene Metivier and her spouse Daniel Tate, for their help in translation!

What language should we tackle next?