Creating a Facebook Page for Your Business

Facebook-Graphic

So you have decided to start your own business, you’ve spent long hours choosing the perfect name, you’ve decided on the coolest logo and your business cards just arrived in the mail yesterday. You’re ready to hit the local craft shows, peddle your products to all the trendiest local boutiques and have told everyone you know (even the last person who commented to you in line at the grocery store) about your products. All done right? Not so fast, your largest and cheapest marketing tool has yet to be established. That’s right, Facebook! You need to start your own business page to begin telling your followers why your product should be their next purchase. Now, we’ve all had that friend who is all to eager to fill up your feed with their latest foray into yet another pyramid scheme and we’ve all been torn on whether or not we can afford to subsequently block said friend. Here’s how to not become the next friend to get the ‘Block All Post from This User’ treatment.

Creating your own business page separate from your personal Facebook page is what you are going to do and here’s how.

You already have a Facebook account and if you don’t, you will need to change that first (everyone from high school won’t speculate on your whereabouts and possible death anymore, yay!) It’s easy:

  • Head on over to Facebook.com and fill out the form fields on the right of the page to create your account.
  • Now that you have your personal account set-up, login and click the deltoid at the top right of the page. (see photo)

facebook-blog1

Select “Create Page” and follow the next steps choose “Local Business or Place” and enter as much information about your business as you can. The more you let Facebook and subsequently your pages followers know the better off you are.

Once you’ve completed these few simple steps your work really begins.

  • Write a great description for your business, fill in all the fields you can.
  • Add a great cover photo and make your profile photo your shiny new logo and start filling up your wall.
  • Connect your web store, link your businesses Facebook page with all your businesses other forms of social media(sorry but it’s all free and it’s basically a must have these days).

Your products and business are important to you so really spend some time getting your page really well set and it will pay off big time when you formally petition all your friends to like your new page! There are some things to really pay attention to when filling in your businesses information on Facebook, because nothing is more frustrating than incorrect information on a business page, so ensure that it’s there and it’s correct:

  • Phone # & Email Address
  • Store link (your website)
  • Business hours (when you want calls)
  • Company Bio (make it unique and interesting)
  • Link All Personal Social Media Outlets (Seriously!! People like me check)

Now that you have this amazing new Facebook page for your business, send us a message and let us know we should now be following you!! Do the same thing when you join Instagram(@thesoapguild) and Twitter(@TheSoapGuild) too!!

Happy Facebooking handcrafters and if you haven’t done it yet, follow us on Facebook, Instagram, Twitter, Pinterest and our blog cuttothetrace.com.

Be on the look out for the follow up posts on “Optimizing your Facebook Page” and subsequent social media themed tutorials.

Now Serving You: Meet Tanya

Tanya Rasley has been serving the Guild for over a year. Starting as a volunteer on the Social Media Committee in 2013, you may have seen her running around the Loews Ventana this May as a ground crew volunteer during the 2014 HSCG conference or up at the podium during the Annual Meeting as a Board of Directors candidate. When Board of Directors member Benjamin Aaron had to step down, Tanya was the natural choice to fill the remainder of his term.

Tanya headshot

Based in the southern Oregon coastal town of Coos Bay, Tanya runs Canard Labs, an artisan soap company offering retail, private label, and wholesale bath and body care products, which grew out of Baby Duck Soap Co (and no, no ducks were harmed in the manufacture of soap for Baby Duck Soap Co – and yes, that is a question that popped up from time to time).

Words we may have inserted in her mouth: take naps instead of watching television. As Tanya let us know, “You burn more calories sleeping than you do watching TV. So…naps are good!” We’ll happily take that little known fact as motivation to get through this crazy holiday season.

Tanya schooling Adam on the fine art of colorants at the 2014 conference

We’re excited to have Tanya apply her talents to the Board and continue her record of excellence in service to the association. You can get in touch with her, find out her plans for the Guild, and just send a friendly “hello” via tanyar@soapguild.org. Find other contact details for Guild staff and administration here. We are here to serve you!

Welcome to the Board, Tanya!

Just (whole)sale it!

So you’ve set up your online shingle and your soaps are flying off the shelves. Or you’re up every Wednesday at 4am slinging fancy facial creams from your booth at the local market. Maybe you have a raving group of fans who search you out from Renegade to the local high school show. Your branding is tight and your COGS are on lockdown. The only thing you’re missing now is seeing your product on the shelves of local stores (and heck, stores nationwide)). But how to make that leap to wholesaling?

We have just the toolkit to help make your entry into wholesaling smooth sailing. Whether you are a professional or private label member, log in and check out the Wholesale Toolkit we’ve put together.

look how happy you'll be after securing that wholesale deal!

There, you’ll find a checklist that includes:

–       Wholesale insurance considerations

–       For the US, links to IRS forms your wholesale accounts may need

–       Important UPC considerations and links to UPC issuers by country

–       A sample letter of introduction to spark your creative juices when pitching a retailer

–       How to fill out a vendor information form and why it’s a great first step to a contract

–       A sample wholesale agreement (hallelujah!)

–       A sample order form for those times you’re not hooked up to the web

–       Price sheet guidelines and all the three-letter acronyms you want on it: UPC, VIN, SRP, and more

–       Guidelines on producing a wholesale catalog

–       Why you should care about electronic funds transfer

Most importantly, keep breathing. You got this!! For more great advice on wholesale, check out some of our favorite posts from Lucky Break Consulting, Modern Soapmaking, and the Soap Queen, who have all generously shared loads of business advice.

Check out the HSCG website for links to all the sample documents. From the Guild home page, navigate to Members –> Wholesale Toolkit. The website will prompt you to log in if you aren’t already prior to taking you right to the goods. Getting into wholesale may entail a whole lot of paperwork, but it doesn’t have to be scary.

What do you wish you knew when you started wholesaling? Did we miss your favorite wholesale post?