Legislation Info, Social Media and Labeling!

Day 3 of the Conference was jammed packed once again!  We started out with Legislation & Compliance Panel by Moderator Donna Maria Coles Johnson.  Kayla Fiorvanti, Lela Barker, Lelly Bloom, Marie Gale, Debbie May, Anne-Marie Faiola, Robbert Tisserand, Jarell Klaver, and Leigh O’Donnell discussed various aspects of current and potential regulations.

Next we all learned How to Use Social Media Marketing to Solidify Your Niche, Atract New Customers and Increase Sales by Donna Maria Coles Johnson.

Teachers Meet

During lunch the soapmaking teachers shared their ideas and goals networking about their experiences.

Marie Gale

Marie Gale enlightened the day with Soap & Cosmetic Labeling Requirements.

Kevin Dunn being announced by Elaine Koronich

Kevin Dunn being announced by Elaine Koronich

Kevin Dunn then spoke on Trace Analysis and Debbie Chialtas wowed everyone with Artistic Techniques in Glycerine Soap Crafting.

Marketing, profits, e-commerce and more!

Robert Tisserand

Saturday, May 1, started out fantastic at the HSMG Soapmaking Conference in beautiful Denver Colorado.   The guru of essential oils opened the day with a presentation on The Safe & Effective Use of Essential Oils in Soap.  We learned much!

Kayla Fiorivanti

After a break with great snacks and visits to the exhibitors, presenters Kayla Fiorivanti, Essential Wholesale, spoke on YOU are the Secret Ingredient: Formulating Your Dream Business and Alison Covarrubias, Branding Your Products for Effective Marketing.

Annual Meeting

The Inverness fed everyone a great lunch over our Annual Meeting where the Board of Directors presented their hard work for the year.

Marie Gale, webmaster for the HSMG, then explained Getting the Most Out of the HSMG Website.

Marie Gale

In the afternoon you had a choice again between Alison and Kayla guiding us on ways to make our business profitable.

Soapy Sales:  The Secret to eCommerce Success presented by Jamila White and Debbie May presented Taking Your Business to the Next Level.

Saving the best for last is the much awaited Essential Wholesale – Wild West Party!  Need we say more!  Here are the photos!


David Fisher-About.com and HSMG Social Media Director-Maria Gelnett

David Fisher had been making soap for about 5 years when he started a family and had some major surgery in 2004.  Re-evaluating life, he decided he would change some things and follow his dream of being a writer.

Simultaneosly, About.com awarded him the contract to write about soapmaking and candlemaking.  There are 750 guides to different topics in general however David’s specialty is soap and candles.  Many HSMG members were inspired by David’s writings about liquid, cold process and melt and pour soapmaking.

His topics are geared for a beginner audience so his goal is to help you to get started by giving the basics and keeping them up to date.  He constantly refreshes his writings as his experience and knowledge grows.  Good reason to visit the site often to get updates.  www.candleandsoap.about.com

David gets email questions from all over the world since soapmaking is indigenous to many countries.

We are honored to have David with us at the HSMG Denver Conference, and he is excited to meet, learn and network with HSMG speakers, Board of Directors and members.