The What, Why, & Where of NAICS Codes

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As a small business owner, you’ve probably heard of NAICS codes before but may not know what they are, what they’re for, or how to find out which one is right for your business.  Here’s a quick overview of what you need to know!     // What is a NAICS code? // A NAICS (North American Industry Classification System) … Read More

Protect Your Ass(ets): Why your website needs Terms & Conditions

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Nowadays, more and more business owners are primarily conducting their business online.  In this digital age, why wouldn’t you?  It costs less than a brick and mortar storefront, it allows access to a larger customer base, and gives you the convenience of working from anywhere. What a lot of biz owners don’t realize though, is that there are actually certain … Read More

5 Business Lessons to Learn From Taylor Swift

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  Whether you’re totally fed up with seeing her face and hearing her music everywhere, or are a diehard fan, you can’t deny that T.Swift is a marketing genius. You may not think that, as a professional entertainer, her tactics bear any relevance in your own life and business, but you’d be wrong. Being a big-time celebrity today doesn’t just … Read More

7 Tips for Writing Stellar Product Descriptions

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7 Tips For Writing Stellar Product Descriptions

When shopping online, the last thing that you want to see is a product description that tells you absolutely nothing about the item itself other than what you can plainly see in the picture.  I kid you not, I once saw a beautiful piece of pottery on Etsy that was super detailed with color and a mosaic-esque design with the description … Read More

Pumpkin Season Waits For no Man

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Pumpkin-inspired food, drinks, and decor have hit the store. In fact, it’s easy to stumble over just about any pumpkin-inspired thing you can think of aside, perhaps, from the actual squash (which aren’t quite in season yet for many of us). And the all-things-pumpkin craze can only signal one thing: the inevitable build up to the Q4 holiday craze and … Read More

Now Bubbling Up: Brochures en Français

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The Why Handcrafted Soap? brochure has long been a resource for members to use with English-speaking customers. The brochures are a wonderful introduction to handcrafted soap, explaining the differences between commercially prepared and handcrafted soaps and spotlighting the wide range of handcrafted soaps produced by our members. Today, we’re excited to announce the “Why Handcrafted Soap?” brochure is available in … Read More

If You Start Me Up, I’ll Never Stop

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That’s what we’re hoping, at least. Do you make the most bodacious bath bombs? Perhaps you’ve perfected a body butter? Or maybe your soap swirls are ready for prime time. If you’ve been thinking about moving beyond a cosmetic-crafting hobby into a business, we have a little something to help start you up. Introducing the Business Start-Up Toolkit, accessible from … Read More

Quick Tips: How to Make it Big

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The handcrafted soap and cosmetic industry is one talented bunch and the collective wisdom from the scores of intrepid entrepreneurs and budding business owners is truly astounding. However, it’s easy to miss out on that business savvy when you’re just getting started and aren’t part of any industry groups, pages, or forums. And that’s where the Guild comes in. We … Read More

Grow America: Compete for Cash

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If you’re a US-based maker over the age of 18 (sorry to our international and teen members!) with a fantastic idea, check out Grow America’s latest competition, which opened this week.  With a few simple clicks, you could be in the running for their top prize of $20,000, to be awarded by the end of February. Grow America is a … Read More