Honesty in Marketing: Why Transparency is Important

Business Focus3 Comments

Imagine walking into a store; let’s say it’s a grocery store. You’re doing your weekly grocery shopping, ready to pick up your weekly supplies. As you meander down the vitamin aisle, you stop; a bottle on the shelf reads “Drop 25 pounds in one week AND grow 4 inches taller!”. Now, most people will pass by this very confident weight … Read More

Building Your Empire: The Basics of Starting a Handcrafted Business

Business Focus, General, Members' Topics, Resources, Soapmaking0 Comments

We probably don’t have to tell you this, but Handcrafters are a very unique group of people! When you speak to someone who makes handcrafted soap and/or cosmetics, you are talking to a creative mind that is a blend between science, art and a desire to make products that genuinely make the consumer feel good. While some Handcrafters achieve a … Read More

How To Represent Your Brand: Naming Your Products

Business Focus, General, Members' Topics, Resources, Soapmaking0 Comments

There are so many moving parts when it comes to launching a business, it’s difficult to know where to start! One of the considerations you will have to face is the naming of your products. Whether you choose elaborate or simple terms, naming your product line gives you great creative influence over how your customer perceives what you have to … Read More

Handcrafted Soap & Cosmetic Packaging (Part 2)-Tips for Packaging Your Cosmetics

Business Focus, General, Resources1 Comment

Welcome to the second part of our two-part series on Handcrafted Soap and Cosmetic Packaging! In this article, we will be discussing some of the different packaging opportunities available to those who make lotions, butters and scrubs. Just like with soap, there are many different options when it comes to packaging your cosmetics. Tubes, jars, bottles; the options for customization … Read More

How to Sell an Experience – Secrets to Superior Customer Service

Business Focus, General, Resources, Uncategorized0 Comments

Think back on a time where you had really fantastic customer service. Now, think back on a time where you had a negative customer service experience; what do you notice? Most likely, when you thought about the positive experience, you felt happy; when you thought about the negative experience, you likely felt sad, embarrassed or angry. Every customer is an … Read More

The Complete How-to on Hiring Employees

Business Focus, General0 Comments

The Complete How-to on hiring and keeping good employees. So, your business is off the ground running and you are getting to that point where you are asking that very tough question: “Am I ready to hire my first employee?” For the sake of this article, we will discuss the logistics and practice of hiring your first employee. However, you … Read More

Why I Love Instagram for You!

Business Focus0 Comments

I’ve tried my hand at all the social media options that are out there and it’s safe to say I am in love with Instagram. Being a visual person and short on attention span lends the photo-based platform to fit me perfectly, but I am here to tell you why I think it’s perfect for you too! Handmade soaps and … Read More

Facebook Marketing

Business Focus, General, Resources0 Comments

Marketing on Facebook is easy in the sense that it’s free (we’ll talk paid ads later) and you can do it as soon as you’ve created your page, but getting results is a bit more difficult. I want to highlight a few things that I think are relevant and intentional when it comes to self-promotion on Facebook.   Branding Consistency … Read More