Samples: To Give or Not to Give?

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Today’s consumer is an interesting creature. They don’t want a product to be expensive, but scoff at products that are cheaply made. They expect coupons, deals and discounts on everything; even if you are already offering it at the lowest price possible. Coupons, deals and discounts can cost you quite a bit if you don’t plan carefully, and so can … Read More

Growing the Customer Experience

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There are few things that customers appreciate more than a genuine, meaningful interaction with those they purchase goods from; especially if they are buying products from someone they know has taken the care to make each item by hand! As we start the new year, our resolutions range from healthier eating, to opening that shiny brick and mortar location, to … Read More

Marketing Your Business: The Instagram Edition

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Marketing using social media is a great way to reach thousands of people you will likely never meet in person. Instagram is an often overlooked but very popular platform that can bring a boost to your business and showcase the beauty and creativity of your business. What is Instagram? Instagram is a social media platform that revolves around pictures first, … Read More

Wholesale: Common Terms and Definitions

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Once you’ve established your business and have been actively selling at fairs, markets and shows, you will really start reaping the rewards of your hard work! There are few things more satisfying than watching your business grow, and knowing that the success of it settles squarely on your shoulders. As your business grows, new opportunities will present themselves; the ability … Read More

5 Tips to Help You Prepare for a Craft Show

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As the holiday season approaches, we are now getting ready to enter…craft show season (simmer now, we can hear your heavy applause and yells of joy from here!). Craft shows are a little different than farmers’ markets. Typically it will be a one-day show. There won’t be time for a trial period to see which of your products perform, and … Read More

Marketing Your Business: The Facebook Edition

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Love it or hate it, social media is one of the biggest platforms that small business owners have to advertise their business. Sites like Facebook, Instagram and Twitter provide a free way to get the word out about your business, and a relatable way to connect with your customers. In this article, we’ll explore how you can use Facebook as … Read More

Growing Your Business: 5 Ways to Connect With Your Customer

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Digital life is an incredible thing. With social media, Handcrafters are able to reach more customers than ever before. No matter whether you sell in person or online, one thing is very important: connecting with your customer. Take a look at five things you can do to connect with your customer and move those fabulous products! Be genuine. Customers can … Read More

Growing Your Business: 6 Things to Look for When Choosing a Trade Association

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When you talk to Handcrafters, you hear many positive things. Handcrafters love to help people feel beautiful, love to innovate when it comes to formulation, and especially love to educate others about their products. One thing that the majority of Handcrafters we’ve spoken to also voice is the loneliness of the industry. Because the art of making handcrafted soap and … Read More