Roll That Tape!

Were you lucky enough to join us last week in Tucson, Arizona for the 17th annual HSCG conference? Yes, there was an awful lot of demonstration last week (this desert spa-inspired six layer exfoliant soap by Charlene Simon  was an excellent case in point), but that’s not the only thing we were up to.

char exfoliant vid set up

Oh yes, there was the perfect bath fizzy (those are Holly Port’s hands and her amazing technique),

HSCG_2014-1 fizzy perfection

there were fearless batch-splitting into impressionist-worthy multiple colors (as calmly and very cleanly demonstrated by Erica Pence),

HSCG_2014-4 multicolor pour

and there was even some mica on mica swirling action (as demonstrated here by a safely gloved Tanya Rasley).

HSCG_2014-10 tanya mica swirl

But despite all these lovely demos happening, you may not have seen all of these things if you attended HSCG’s Annual Conference last week.

Wondering why? Here’s a hint, courtesy of Marla Bosworth and a jammin’ Lisa Frank-esque tidal wave soap:

marla and finished soap

Not helping much? How about this?

erica and soap

Getting warmer??

mcginnis behind the scenes (2)

Wonder what we were up to last week? That’s right, we were shooting video (witness rare behind-the-scenes shot above of producer Adam Grogin of Monster Productions). Holly Port of Lotion Bar Cafe, Catherine McGinnis of Soaping101, Erica Pence of Bath Alchemy Lab and The Bonnie Bath Co., Tanya Rasley of Baby Duck Soap Co. and Canard Labs, Charlene Simon of Bathhouse Soapery & Caldarium, and Marla Bosworth of Back Porch Soap Co. all donated their time and mad cosmetic-making skills to film tutorial videos that will eventually land in HSCG’s Learning Library. The Learning Library will be a vetted source of tips, tricks, techniques and creative inspiration for members…and it will be free.

Thanks to these amazing ladies and a killer production and behind-the-scenes crew (can’t forget the dish washers!), we’ll have tutorials on how to layer your soaps, use exfoliants, combine swirling techniques, make amazing bath fizzies, utilize spoons and condiment bottles in your swirling technique, and more. We are still collecting and producing content for the Learning Library, so stay tuned. We will keep you posted on Learning Library progress – we just couldn’t resist sharing these early behind-the-scenes shots! (And while you are oh-so-patiently waiting, allow us to distract you with kittens a time-lapse video of the hard-working conference crew setting up for registration last week.)

What would you love to see in your own personal soap and cosmetic reference library?

Need Low-Cost Advertising? Read This!

Do you make a great line of products that are professionally packaged? Know that people will fall in love them, if only you could get them in front of more potential customers? How would you like to accomplish just that at very low cost?

You can! The HSCG, offering another benefit to its members, has found beauty bloggers who will review your products and post their thoughts to their readers! The only cost is to you is sending your products for review.


We have lined up beauty bloggers from all around the US, with one in Canada and one in the UK (and don’t you worry, the Public Relations committee is still out expanding the contact list), who would be thrilled to accept, test and write about three of your products.

Interested? Here is what you have to do:

1. Check out the list of bloggers and choose one whose audience reflects your market (vegan, young women, etc.)

2. Email the blogger to arrange the review regarding the types and numbers of products.

3. Choose full-sized products that are labeled legally and packaged nicely.

4. In your package to your blogger, include: A letter of introduction to explain you and your product. This could include the ingredients you use, which niche you reach, your backstory, and so on. Keep it to one page. You could also send a brochure. Be sure to include contact information, such as your website address, etc., although we do suggest that you not include your personal phone number. This letter should be carefully written, proofread and printed on high-quality paper. This could be a brochure, if you prefer. Keep in mind that these bloggers receive mostly commercial products that are researched and packaged by large corporations, so it’s imperative that yours be well done, also. Include a few business cards. Get good digital photos of your products.

5. Send your products, letter, links to photos and cards to your blogger in the agreed upon time frame.



Note that the HSCG serves merely as a facilitator and educator in this program. The Guild is neither responsible for the blogger’s actions nor your results. Some bloggers do not test products if they are not up to standard, or they may point out what they don’t like. Each blogger has her own policies that you must research before you contact the blogger. All results are between you and your blogger.

Log in and find all the details on the website right here.

Members, go forth and publicize!

Stretch those Pinning-Tweeting-Selfie-Taking Muscles…it’s Conference Contest Time

Are you joining us at the annual HSCG conference next week? Get ready for a boatload of awesome contests. We’ve already mentioned Soapers’ Showcase and raffle prizes. Today, we want to clue you into the social media contest.


Guild conference attendees always enthusiastically share their experiences – why not reward you for doing so? There’s nothing better than sharing your insights and getting some real-time feedback from other attendees. Better yet, when you share online, you have a live, searchable log of key insights and funny moments to remember (because there are always shenanigans at conference).

Ready for the rules? They’re simple. Wherever you are sharing information online, tag it #soapconf14. You can post anywhere: Twitter, Facebook, Instagram, Vine, you name it. As long as we can find your #soapconf14 tag, you’re entered in the contest! The social media committee will collate and judge all entries, announcing 2 winners at the Annual Awards Dinner. The two best posts will score $75 gift certificates to the Guild store (usable for books, conference registration, professionally printed copies of the ‘Why Handcrafted Soap?’ brochure, certification exam fees, and of course, your annual renewal).


Let’s recap:

When: 10am, Monday May 19th through 5pm Thursday, May 22nd aka from the start of the half-day sessions through the last session prior to the Awards Dinner

How: tag posts and pictures with #soapconf14

Who: every conference attendee is eligible, member or not!

Why: claim social media victory and a $75 prize plus the love or eternal scorn of your fellow soap and cosmetic makers

This year, as we move towards going paperless and more of us have smartphones, tablets, laptops, phablets (and lablets and who knows what other technological contraptions), engaging online should be easier than ever. When you tag your posts with #soapconf14, not only can you find them more easily, every attendee (and everyone who can’t be with us in Tucson) can follow along (or just get really confused when they’re not around to share in the session jokes!).

Remember, you can share pictures and status updates. Check out last year’s winners and some of our favorite updates for inspiration and get your tweeting, Facebooking, picture-taking thumbs ready!

Are you ready for Tucson? We will see some of you in less than a week!!