You’ve unpacked your soap, set up a killer display and the first person who walks into your booth picks up a bar and asks, “Why handcrafted soap?” Luckily, there’s a brochure for that. Of course your soap is awesome, but we don’t ever want to leave you tongue-tied for a response in the heat of the moment.
One great benefit available to members of the HSCG is the “Why Handcrafted Soap?” brochure. This brochure helps explain the difference between handcrafted soaps and commercially prepared soaps; it also touts the advantages of handcrafted soap and shows full-color pictures of a variety of handcrafted soaps. You can purchase the full color brochures for a very reasonable price or print them out yourself. One great feature about the brochure is the space on the back panel where you can add your contact information which helps the customer get back in touch with you when they are ready to order (or re-order)!
Log in and go to Marketing Tools > Handcrafted Soap Brochure or go directly to the link here to get to all of the details. From this page, you can download a copy of the brochure or order a pallet-load to be printed and delivered right to your doorstep. They’ll also be available at this year’s annual conference in Raleigh, North Carolina, if you’re lucky enough to be joining us.
What’s your favorite response for “why handcrafted?!”