HSMG Blog Spotlight – Serendipity SoapSmiths – Rethink Your Soap!

Daniel and Erin are two people that left the rat race to pursue the world of artisanal soapmaking in their Brooklyn home. Erin is in charge of production and recently earned a skin therapists license in order to help produce better soaps, lotions and scrubs. Dan handles all matters concerning sales, marketing and identity creation. They just made it through their first year in one piece and are looking forward to a prosperous future.

Daniel and Erin tell it like it is:

Why we do what we do…

We have all been duped. We have been made to think that soap is something bought only for price and that all bars do the same thing. Who duped us? The accountants of the large commercial soap houses. They convinced us that our skin wasn’t really that important and that their chemical clones of simple “soaps” were enough to satisfy our needs.

Read all about their change of careers here.

Soapsmiths ares now making a line of beer soaps for the Brooklyn Brewery. How cool is that?

Friend them on facebook at Serendipity Soapsmiths and watch one of their internet commercials with a simple youtube search for the word “soapsmiths”. Here’s one:

Regarding joining the HSMG – “We wanted to work within the handmade community to find like minded companies. Rather than view other members as competition, we enjoy enjoy email brainstorming sessions with fellow producers. I mean c’mon, if we are ever going to get people past Irish Springs, we will have to stick together.”

Serendipity Soapsmiths want their potential customers to ask themself, “Is your soap doing you more harm than good?”

Business Focus: Holiday Sales Opportunities

Many of the season’s craft shows take place the first weekend of December. If you have participated in any craft shows this month  you probably sold a lot of your inventory; however you may have some left over.  I know I did. Rather than hold on to left over holiday soaps, here is an outlet that I’ve found…

Bring your beautifully packaged holiday soaps to local crafts galleries or specialty stores. Ask them if they would like to carry your soap for the holiday. Handcrafted soap are always well-appreciated gifts! I brought a container of soap that I had left from a craft sale in to our town’s local craft gallery. I sold more than 4 dozen soaps to them the day after a local crafts show, at my wholesale price.My goal is to move the inventory as quickly as I can, and if retail outlets can sell quantities, I am happy to offer wholesale pricing.

The gallery arranged the assortment of soaps, which were available either in cello bags with gold ribbons or holiday organza, in one of their beautiful wild-crafted baskets. The end result was beautiful, making a great holiday display. As I passed by the gallery today, I looked at the basket, and they had already sold quite a few soaps. I find that it is very gratifying to know that others are appreciating my products. A much better solution than storing them for who knows how long. Remember to look for opportunities to sell your products this season. Happy holidays and happy selling!

Monique
Monique Hodgkinson is a member of the HSMG’s Social Media Committee. For over five years she successfully marketed her handcrafted soap at small regional and large wholesale shows across the country. When not making soap, Monique spends her time as a marketing consultant serving small and medium sized businesses.

Monique Hodgkinson is a member of the HSMG’s Social Media Committee. For over five years she successfully marketed her handcrafted soap at small regional and large wholesale shows across the country.When not making soap, Monique spends her time as a marketing consultant serving small and medium sized businesses.