Saturday, May 1, started out fantastic at the HSMG Soapmaking Conference in beautiful Denver Colorado. The guru of essential oils opened the day with a presentation on The Safe & Effective Use of Essential Oils in Soap. We learned much!
After a break with great snacks and visits to the exhibitors, presenters Kayla Fiorivanti, Essential Wholesale, spoke on YOU are the Secret Ingredient: Formulating Your Dream Business and Alison Covarrubias, Branding Your Products for Effective Marketing.
The Inverness fed everyone a great lunch over our Annual Meeting where the Board of Directors presented their hard work for the year.
Marie Gale, webmaster for the HSMG, then explained Getting the Most Out of the HSMG Website.
In the afternoon you had a choice again between Alison and Kayla guiding us on ways to make our business profitable.
Soapy Sales: The Secret to eCommerce Success presented by Jamila White and Debbie May presented Taking Your Business to the Next Level.