2011 Conference Location Announced!

Pop culture images flashed onto the screen, and then were gone. That is what attendees saw at the Handcrafted Soapmakers Guild’s awards night dinner: Clues for a contest to guess where the next conference will be held. Many of the attendees needed only a single clue to guess that the next annual meeting will be held in… MIAMI!

Denver was our biggest Conference ever. Miami promises to be even bigger, so book your room early. The 2011 Conference will be held at Hilton Downtown Miami, an exquisite hotel with spectacular views of Biscayne Bay and of the Miami skyline.  The HSMG’s Conference again will be filled with excellent speakers and vendors, delicious meals, and opportunity to network with fellow soapmakers. You wont’ want to miss it!

There is so much to experience in and around Miami, you will want to plan extra time before or after the Conference to:

• Enjoy the Art Deco buildings and night life of Ocean Drive in South Beach

• Visit The Kampong Botanical Gardens in Coconut Grove

•  Swim in the Venetian Pool in Coral Gables

•  Dive with dolphins at the Seaquarium

•  Relax on the sunny beaches of Crandon Park

•  Take a sightseeing cruise along scenic Biscayne Bay

•  Drink Café Con Leche in Little Havana

•  Shop at the exclusive CocoWalk in Coconut Grove

•  Explore the natural beauty of the  Everglades

•  Drive down to the Florida Keys

•  Experience the culinary flavors at the many ethnic restaurants around the city

•  Search for shells on Sanibel Island

•  And more…

All of the HSMG’s Board of Birectors and Conference crew is looking forward to seeing you in Miami, May 18-20, 2011.

Legislation Info, Social Media and Labeling!

Day 3 of the Conference was jammed packed once again!  We started out with Legislation & Compliance Panel by Moderator Donna Maria Coles Johnson.  Kayla Fiorvanti, Lela Barker, Lelly Bloom, Marie Gale, Debbie May, Anne-Marie Faiola, Robbert Tisserand, Jarell Klaver, and Leigh O’Donnell discussed various aspects of current and potential regulations.

Next we all learned How to Use Social Media Marketing to Solidify Your Niche, Atract New Customers and Increase Sales by Donna Maria Coles Johnson.

Teachers Meet

During lunch the soapmaking teachers shared their ideas and goals networking about their experiences.

Marie Gale

Marie Gale enlightened the day with Soap & Cosmetic Labeling Requirements.

Kevin Dunn being announced by Elaine Koronich
Kevin Dunn being announced by Elaine Koronich

Kevin Dunn then spoke on Trace Analysis and Debbie Chialtas wowed everyone with Artistic Techniques in Glycerine Soap Crafting.

Marketing, profits, e-commerce and more!

Robert Tisserand

Saturday, May 1, started out fantastic at the HSMG Soapmaking Conference in beautiful Denver Colorado.   The guru of essential oils opened the day with a presentation on The Safe & Effective Use of Essential Oils in Soap.  We learned much!

Kayla Fiorivanti

After a break with great snacks and visits to the exhibitors, presenters Kayla Fiorivanti, Essential Wholesale, spoke on YOU are the Secret Ingredient: Formulating Your Dream Business and Alison Covarrubias, Branding Your Products for Effective Marketing.

Annual Meeting

The Inverness fed everyone a great lunch over our Annual Meeting where the Board of Directors presented their hard work for the year.

Marie Gale, webmaster for the HSMG, then explained Getting the Most Out of the HSMG Website.

Marie Gale

In the afternoon you had a choice again between Alison and Kayla guiding us on ways to make our business profitable.

Soapy Sales:  The Secret to eCommerce Success presented by Jamila White and Debbie May presented Taking Your Business to the Next Level.

Saving the best for last is the much awaited Essential Wholesale – Wild West Party!  Need we say more!  Here are the photos!