HSCG Vendor Spotlight Feature: Mad Oils, Inc.


Howdy Tracers! 

It’s been decided that we’re going to start showcasing all of our lovely feature posts right here on Ye Olde Blogg so that we (and you) will be able to admire them for years to come! I know, we’re excited too.

We are even more excited to say that this week’s #HSCGVendorSpotlight goes toooo….(*drum roll*)


Mad Oils, Inc. in Riviera Beach, Florida!!

These ladies are truly superstars. They pride themselves on providing “crazy good” high-quality products AND unsurpassed customer service to soapmakers & cosmetic makers everywhere!

They offer fantastic content through their blog, and are also working on developing their snazzy new website where they’ll have tutorials, demo videos, and various bath & body recipes! Sounds like a good time, no?


They welcome you to share pics of your finished products by email or posting them on their Mad Oils Facebook page.  Always looking to improve, they also value receiving feedback from their customers (both good AND bad, so keep it constructive people) to let them know what worked and/or didn’t work for you.

We love them, do you? 

Are you a loyal Mad Oils groupie? What products of theirs do you use? Drop a comment and share the love!

Check out their lines of natural colorants, packaging, micas, essential oils, fragrance oils, clays, and a ton more on their website – www.madoils.com

(All of the amazing background images were knowingly provided by Mad Oils from their FB page – go check ’em out!)

5 Business Lessons to Learn From Taylor Swift

5 Business Lessons to Learn From Taylor Swift


Whether you’re totally fed up with seeing her face and hearing her music everywhere, or are a diehard fan, you can’t deny that T.Swift is a marketing genius.

You may not think that, as a professional entertainer, her tactics bear any relevance in your own life and business, but you’d be wrong. Being a big-time celebrity today doesn’t just mean you have to entertain your audience – that’s only half of the job. You also need to create, build, and maintain a brand for yourself. Which is what you work so hard at everyday, right? So take a look at these 5 business lessons, and take notes from the chart-topping icon.

1. Never be afraid to go in a different direction.

Taylor Swift Business Lessons

For 6 whole years in a row, Taylor maintained her status as a current-day country icon. Then out of nowhere she flipped a huge 360 and produced an entirely pop album! To say that there were strong opinions about her choices and new direction would be an understatement. Disregarding the negative feedback, she worked hard and stayed true to to she IS instead of who she WAS. She proved that it’s okay to change your image/brand to reflect your ever-evolving style and preferences. Considering that she still has yet to leave the top of the charts, i’d say that it worked. Never be afraid to try new things because you’re unsure of how it will be perceived. Your #1 fans will still love you anyway.

2. Be authentic/relatable.

Show your followers and customers the behind-the-scenes of your life and business. In a creative business you ARE the business, so show everyone who YOU are as a person! What does the day-to-day of your business look like? Part of why T.Swizzle dominates the social media world is because she’s not afraid of sharing the quirks and imperfections of her life. She shows her extended family packed in a van for a trip to a family gathering. She showcases her 2 cats Doctor Meredith Grey and Detective Olivia Benson at every opportunity (shoutout to Grey’s Anatomy and Law & Order fans). People love witnessing and connecting with the ordinary. Do like Taylor does and proudly tell and show people what is the most important to you!


3. Reward & surprise your loyal fans (um, customers..).

This may just be what makes Taylor stand out the most from other celebs. If there’s one thing she knows, it’s how to leave an impression with a thoughtful surprise. In September of last year, T.Swift invited a group of fans to her home in L.A. , baked them cookies, gave them an exclusive secret session performance of her then-soon-to-be-released album, 1989, and hung out with everyone afterwards telling them the real stories behind the songs. Later that year she also hand wrapped gifts, some from around the world, that she had specifically picked for some of her social media fans (!!!). She included a handwritten card for each of them, and in one case even DROVE to Connecticut and hand-delivered gifts to a fan and her young son.  Now, am I saying that you, as a business, have to be as generous or go to the great lengths that she did? No. But by personalizing a free gift for someone to show that you pay attention to them as an individual and that you value them can go a long way. Check out their purchase history – Is their one specific product that they purchase all the time and might be their favorite? Send it to them with a handwritten note and make their day!

4. Know your target audience.

Taylor Swift wears "No It's Becky" tee

Knowing where to find your target audience and what they find popular is huge.  A great example of T.Swift rocking this is when she made her Tumblr fans explode by wearing a “No It’s Becky” t-shirt (a nod to an inside joke involving her that came about on Tumblr). She had a huge reaction from people who loved sharing a joke with her, and having proof that she stayed current and active with her social media. She’s also been known to use Twitter as a way of communicating with individual followers directly as well as keeping an eye on what sort of content her fans are sharing with each other. She doesn’t just primarily use social media for marketing, but will use it to create relationships with fans through casually responding to comments, liking and reposting their pictures. As a business, you should do this too! Join in on the conversation and use it to make your brand seem more relatable!

5. Deliver the highest quality possible.

One of many things that Taylor could shamelessly brag about is her ability to provide value and leave an impression. She is notorious for giving her complete all in every single performance, which are usually around 2-3 hours long. On her current tour for her 1989 album, she has regularly surprised her audience with guest stars from all other genres of music during each concert. Getting to see multiple famous performers for what you thought was the price of one? I don’t think there is anyone out there that wouldn’t totally dig that.  So take a second and think – What are you doing to surprise your customers? Are you making sure that each product/service you offer is of the highest level of quality and value? If not, it may be time to take a tip from T.Swift and make changes until you’re able to start exceeding expectations regularly. They’ll be sure to spread good things about you and remain a steady follower!

♦  ♦  ♦

I challenge you to arm yourself with these tips, take a good look at your current tactics, and identify which areas could use the T.Swift Touch. Cherry Red lipstick optional ; ) 



Welcoming Sara: The newest addition to the HSCG Staff!

Another year, another staff member: Meet Sara!

It’s been just over a year since I was added to the HSCG team and Lani was promoted to be the Member Services Director, and now we’re excited to announce that we have expanded again!

We've expanded again! Meet Sara


Meet Sara -our newest addition to the HSCG staff! If you have called the office recently, you may have already had the pleasure of speaking with her.  Sara started on October 5th and has since taken over the daily administrative duties as our new Member Services Rep! If you have questions about your membership, insurance, website access, or just want to say hi, Sara is your go-to girl! With her sweet personality and sense of humor, she fits right in with our HSCG community. Plus she has wonderful taste in scarves, no?

3 Super Quick Facts About Sara:

>> She is a mother of 2 children, 4 cats, and 3 ferrets (you know you count your pets as kids too, don’t lie).

>> In her down time she’s either engrossed in a mystery novel, or flexing her creative muscle with some hardcore drawing (did we mention she designs tattoos as well?)

>> She LOVES the Big Apple! (Her family drives to NYC at least 4 times a month – If that’s not dedication, I don’t know what is!)

Because of our increasing number of office staff, Lani has been promoted  to be our Office Manager! She is responsible for all daily behind-the-scenes operations, including all financial and insurance-related matters, as well as managing all aspects of the HSCG’s Certification Program. We don’t know what we would do without her! Contact Lani by shooting a message to officemanager@soapguild.org OR certification@soapguild.org for specific certification inquiries. 

I have since moved into the position of being the Guild’s full-time Marketing Director and am responsible for managing our social media accounts and marketing materials/services, as well as filling the role of Online Support tech by assisting our Webmaster in the general maintenance of our website. Get in touch with me at nicolec@soapguild.org OR onlinesupport@soapguild.org.

Give Sara a warm welcome and drop her a message in the comments below, or to mbrservices@soapguild.org – we’re very happy to have her!!